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題名 | 原住民社區生態旅遊資源維護願付價格之探討=Analysis of Willingness to Pay for Recreational Resource Conservation at Aboriginal Communities |
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作 者 | 林浩立; 李苾文; 魏浚紘; 吳守從; | 書刊名 | 馬偕學報 |
卷期 | 11 2013.08[民102.08] |
頁次 | 頁31-50 |
分類號 | 992.82 |
關鍵詞 | 生態旅遊; 願付價格; 環境維護; Ecotourism; Willingness to pay; Environment conservation; |
語文 | 中文(Chinese) |
中文摘要 | 生態旅遊是一項具環境低度衝擊、非消耗性使用資源的旅遊方式,因此被認、為有助於遊憩資源的永續經營。然實際上不論何種旅遊模式,遊憩壓力、環境污染與生態破壞都是不可避免的問題,因此若要達成生態旅遊發展與環境資源、維護兩者均衡,以使用者付費為出發點,討論遊客對遊憩資源環境維護金的願付價格(Willingness to Pay, WTP),便成為一項值得關注的議題。本研究以宜蘭縣大同鄉崙埠、松羅與英士三個相鄰的原住民社區為範圍,參訪遊客為對象,透過2010年暑假期間訪調回收的593份有效問卷,結合統計分析方法探討遊客對環境維護金願付價格的相關議題。研究結果顯示,86.34%的遊客願意支付環境維護費用,惟其金額多在200元以下(佔54.64%),顯然多數遊客雖已有使用者付費觀念,但要其付出大筆金額仍屬不易。另透過χ^2檢定,分析遊客不同背景屬性與環境維護金願付價格之關聯性,結果僅重遊意願呈顯著相關(χ^2=27.114,P=0.000),因此令遊客遊憩體驗達到滿意,則其支付意願也將隨之增加。此外,利用Pearson相關分析,探討家庭月收入與環境維護金支付意願、支付金額之相關性,結果顯示遊客『家庭月收入』與支付環境維護金『意願』無關,但與『金額』有關,顯然願不願意支付環境維護金不受收入多寡影響,但支付多少錢則要考慮個人能力了。良好的遊憩環境經常有助於創造美好的遊憩回憶,同時也是影響遊客是否願意支付環境維護金的因子之一,雖然本研究結果顯示多數遊客都有支付環境維護經費之意願,不過研究區要發展社區型的生態旅遊活動,仍有必要投入更多,以及現自然與人文資源之價值,同時提升遊客的評價;此外,環境維護金的收取方式、金額,以及用途等,都仍有進一步討論之必要性。 |
英文摘要 | Ecotourism is regarded as a beneficial recreational resource for sustainable management due to its low environmental effect and non-consumptive use. Nevertheless, recreational pressure, environmental pollution, or ecological destruction is a critical and ineluctable problem whatever the travel mode choices are. Therefore, the amount of Willingness to Pay (WTP) from tourists for conservation of recreational resources is a crucial issue based on user-pays and the balance between the developments of ecotourism and the conservation of environment. This study investigated the willingness to pay from tourists for conservation of recreational resources at three neighboring aboriginal communities, Lun-Pi, Song-Luo, Ying-Shih in Datong Township of Yilan County. There were 593 valid questionnaires acquired through tourists surveyed during the summer vacation in 2010. The statistical analysis results revealed that 86.34% of the tourists have the willingness to pay for environmental conservation, yet the amount is below 200 NT dollars (54.64%). Evidently, most of tourists have the conception to pay for conservation, but just intend to pay in a limit. In terms of Chi-square test to analyze the correlation between the background of tourists and the price of willingness to pay for conservation, there is no significant correlation but only revisit intention(χ2=27.114, P=0.000). The inference from the results is more tour experience satisfaction more willing to pay for conservation. The correlation among the monthly household income, the willing to pay for conservation, and the amount of willing to pay was analyzed through Pearson correlation test and got the result that there is no significant correlation between the monthly household income and the willing to pay for conservation, but there is correlation between monthly household income and the amount of willing to pay for conservation. Therefore, tourists are apparently willing to pay for environmental conservation, but the amount of paying is affected by their income. A well and satisfactory recreational environment is contributed not only to make tourists' wonderful memories but also to raise their willingness to pay for recreational conservation. The study results revealed that further development of community ecotourism activities in the study area is necessary both for showing the value of natural and human resources and for improving tourists' evaluation, although the tourists are willing to pay for conservation. In addition, the charging method, amount and purpose of paying for environmental conservation are still need to further discussion. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。