頁籤選單縮合
題名 | 茶葉產銷模式現況與展望=The Current Status and Future Prospects for Production and Distribution Model of Tea Industry |
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作者 | 鍾健平; 李靜芳; 董子綸; 林瑞隆; | 書刊名 | 明道學術論壇 |
卷期 | 8:2 2012.06[民101.06] |
頁次 | 頁57-69 |
分類號 | 434.81 |
關鍵詞 | 茶業; 產銷模式; 系統思考; Tea industry; Production and distribution model; Systems thinking; |
語文 | 中文(Chinese) |
中文摘要 | 台灣生產之茶葉,隨著茶葉市場交易方式的改變,茶業產銷模式也隨之改變。首先,本研究延伸許漢卿(2003)茶業產銷模式,進一步提出符合現況之產銷模式。然而,現況之產銷模式仍存在許多產銷問題,接著,運用系統思考觀點解析未建立適當產銷制度。最後,提出解決對策,要建立適當產銷制度,應改變自產、自製、自銷政策,建議重新定義茶業之產、製、銷分工產銷模式,成立產銷聯盟,共同建立茶葉交易市場。 |
英文摘要 | With the advent of different tea marketing, the production and distribution model of the tea industry in Taiwan has shifted. However, facing these developments, few studies have attempted to find solutions to the growing changes. In this study, Hsu’s tea industry production and distribution model was taken as the prototype, out of which a newer model has been developed in order to meet current needs. Nevertheless, even with this new production and distribution model in place, there still lies a multitude of production and distribution problems to be resolved. Next, a systems thinking perspective analysis was applied in the examination of questions such as "an inadequate production-marketing system," in order to attempt to devise counter-strategies. To establish an appropriate, effective production and distribution model, former policies in individual production, manufacture marketing must be relinquished, and a new model of division of labor in production, manufacture, and marketing must be assumed so as to reconfigure the tea industry. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。