查詢結果分析
相關文獻
- 醫學美容消費者體驗之品質要素歸類:以Kano二維模式分析
- 醫學美容市場區隔之研究--消費者體驗觀點
- 醫學美容消費者體驗內涵與歷程
- 醫學美容新寵兒--淺談果酸
- 應用KANO模式於宅配服務品質需求之探討
- 結合Kano二維品質模式與QFD之教學品質實證研究
- The Natural Superconductor Skin Care Products Application in Medical Cosmetology and Biotechnology Using as MSBS Superconductor Antioxidant Activating Skin Cream and Illustration
- 以二維品質模式分析我國證券經紀業務
- 皮膚雷射在醫學美容應用上的新發展
- 以Kano品質模式探討資訊講桌潛在功能需求
頁籤選單縮合
題名 | 醫學美容消費者體驗之品質要素歸類:以Kano二維模式分析=Using Kano's Model to Classify the Quality of Medical Cosmetics Based on Consumer Experiences |
---|---|
作者 | 蘇子炘; 林沛縈; 陳淑慧; Su, Tzu-hsin; Lin, Pei-ying; Chen, Shu-hei; |
期刊 | 醫務管理期刊 |
出版日期 | 20121200 |
卷期 | 13:4 2012.12[民101.12] |
頁次 | 頁229-248 |
分類號 | 496.34 |
語文 | chi |
關鍵詞 | Kano二維品質模式; 醫學美容; 消費者體驗; Kano's model; Medical cosmetics; Consumer experiences; |
中文摘要 | 目的:醫學美容於2006年至2012年成長16.8%(目前837家),消費者可選擇各種不同的醫學美容服務,因此改善消費者體驗是一個非常重要的議題。方法:利用Kano二維品質模式分析醫學美容消費者體驗之品質要素歸類,再進行重要—表現分析(IPA)。結果:Kano二維品質模式歸類其問卷25題為魅力品質有3項(12%)、一維品質8項(32%)、當然品質6項(24%)、無差異品質4項(16%)、反向品質4項(16%),顯示醫學美容消費者體驗之品質要素歸類,不全然都是一維品質。IPA分析出優越區域有6項要素,有待改善區域6項,過剩區域5項,不必費心區域8項。人口變項對各題在Kano二維要素歸類結果大多具有關聯。結論:醫學美容除了要滿足「一維品質」、「當然品質」要素,更應注意提升「魅力品質」要素,藉此增加醫學美容的消費者體驗並建立競爭優勢。 |
英文摘要 | Objective: The number of medical cosmetic services increased by 16.8% (837) from 2006 to 2012, so the consumer can choose from among many kinds of them. Improving the consumer experience is now a very important issue.Method: This research utilized Kano's model to analyze medical cosmetic consumer experiences by using importance-performance analysis (IPA).Results: The Kano's model results showed that there were 3 Attractive quality items (12%), 8 One-dimensional quality items (32%), 6 Must-be quality items (24%), 4 Indifferent quality items (16%), and 4 Reverse quality items (16%) among the 25 quality items (100%). Medical cosmetic consumer experiences were not all One-dimensional. The IPA analysis showed that there were 6 items in the Excellent Area, 6 in the To Be Improved Area, 5 in the Surplus Area, and 8 in the Care-free Area. Demographics also had a significant effect on Kano's model.Conclusions: Purveyors of medical cosmetics should pay more attention to improving the Attractive quality in addition to satisfying One-dimensional quality and Must-be quality. Medical cosmetology could then increase the number of consumers and build a competitive advantage. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。