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題 名 | 基隆地區數位相機顧客滿意度之研究=The Study of Digital Camera Customer Satisfaction in Keelung |
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作 者 | 蕭源都; 林錦宜; 鍾光硯; | 書刊名 | 華人經濟研究 |
卷 期 | 10:2 2012.09[民101.09] |
頁 次 | 頁59-78 |
分類號 | 496.34 |
關鍵詞 | 數位相機; 顧客滿意度; 產品使用感受; 產品性能; 產品認同; Digital cameras; Customer satisfaction; Product use feelings; Product performance; Product identity; |
語 文 | 中文(Chinese) |
中文摘要 | 1975年美國柯達公司發明第一台數位相機。數位相機特色是小巧輕便,操作簡單,價格較低,本研究具體目的為探討基隆地區使用數位相機顧客滿意度現況分析與差異性考驗。本研究採隨機抽樣,發出問卷300份,有效回收率為100%,整體信度為99.5%。重要研究發現有:1.未婚者使用數位相機高於已婚者為74.8%。2.年齡以年經族群居多為60.6%。3.在教育程度上高學歷居多為52.9%,4.整體顧客滿意度價格25001元大於5000元以下。5.整體顧客滿意度廠牌部份Canon、Nikon、其他皆大於BenQ。建議為:1.對數位相機業者。2.對消費者。3.對後續研究者的建議。 |
英文摘要 | 1975, Kodak invented the first digital camera. The digital camera features is small, lightweight, simple operation, low price. The study main purpose was to explore using a digital camera customer satisfaction current state and difference test analysis in Keelung. The study used random sampling, questionnaires sent 300 copies of the effective recovery rate of 100%, overall reliability was 99.5%. The important findings are: (1) 74.8% unmarriedused digital camera. (2) 60.6% younger man. (3) 52.9% Mostly highly educated, 4. Total customer satisfaction at price was more than 25,000 yuan highly than less than 5000 yuan. (4) Total customer satisfaction for label was Canon, Nikon and others were greater than the BenQ. The recommendations: (1) the trade of digital camera. (2) Consumer proposals. (3) Recommendations for future research. |
本系統中英文摘要資訊取自各篇刊載內容。