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題 名 | 整合性校園心理健康促進工作趨勢與發展相關之研究:服務行銷觀點=Trends and Development in Intergration of Health Promotion in Community-based School: The Viewpoint of Service Marketing |
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作 者 | 蕭佳華; 曾定騰; 張廖麗珠; | 書刊名 | 健康與照顧科學學刊 |
卷 期 | 1:1 2012.02[民101.02] |
頁 次 | 頁111-130 |
分類號 | 527.7 |
關鍵詞 | 服務行銷; 校園心理健康; 健康促進; Community college; Marketing strategy; Service quality; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究從服務行銷觀點探討心理健康助人工作型態之轉化與實踐,分別從三個面向:(一) 公共心理衛生與健康促進(二)社區化組織的輔導模式及(三)服務行銷與服務品質,探討 校園心理健康工作與團隊在健康促進學校中所扮演的角色與功能。 研究對象為某校大一新生共1085 人,以問卷進行調查。研究工具為自編問卷。研究者規 劃以校園心理健康促進活動推動健康促進行為,發現學業困擾方面,以時間規劃困擾最多(佔 36%),其次為讀書方法(佔26%);生涯困擾方面,以第二專長培養需求及生涯規劃最多(分 別佔27%);自我了解方面,問題集中於如何自我做決定、自我了解及自我探索(分別為27%、 26%及24%);感情困擾方面為感情表達(佔40%);情緒困擾方面,以壓力管理(25%)最 多;人際關係以合作或拒絕技巧困擾最多(佔34%);輔導服務偏好調查結果發現對心理測 驗最感興趣(22%),其次為電影欣賞(19%);活動資訊管道以師長最多(48%),其次為文 宣(25%)。 研究建議:(1)適時使用行銷法於教育組之中,(2)隨著社會轉型,校園心理健康服務 之價值轉型從傳統滿足到心理滿足,(3)將公民社會與社區化概念帶進校園,以校園為基礎 的健康促進活動,應用服務行銷策略,提供消費者(學生)貼心關懷溫暖的最適利益,從不 斷變遷的校園環境掌握瞬間變化的學生需求。 |
英文摘要 | The purpose of the study was to explore the possibility of empowerment and transition for helping professions as the view of service marketing in community-based school from the aspects as below: (1) public health and health promotion,(2) community-based counseling, and (3). Service marketing and quality of service. The study was conducted in a college and it employed a quantitative strand and collected data from 1085 freshmen participants. Analyses indicated that most bothersome problems for freshmen are:(1) academic plagued aspects, time management (36%);(2) career plagued aspects: career development (26%);(3)self-understanding aspects: decision-making (27%);(4) affections plagued aspects: feelings expression (40%);(5) emotions plagued aspects, pressure management (25%);(6)personal relationship aspects, cooperation skill(34%). Counseling services preference survey results found that psychological tests are the most popular activaity (22%), followed by the movies (19%). Information sources are most from teachers(48%), followed by DM (25%). Finally, suggestions for college community administrators are as follows: (1) To view the proposition of marketing in educational organization, (2) shift from the traditional satisfaction to mind satisfaction of service quality, and (3) act as the civic society and local community by linking structures of public service in colleges . |
本系統中英文摘要資訊取自各篇刊載內容。