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題 名 | 從當代品牌設計觀點論上海世博會會徽及形象設計=Shanghai World Expo Logo Design from the Perspective of Modern Brand Designing |
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作 者 | 李澄暲; | 書刊名 | 澳門理工學報 |
卷 期 | 14:3=43 2011[民100] |
頁 次 | 頁164-176 |
分類號 | 962 |
關鍵詞 | 品牌識別; 標誌設計; 上海世博會; Brand identity; Logo design; Shanghai World Expo; |
語 文 | 中文(Chinese) |
英文摘要 | Event logos are a very important means of modern brand communication, revealing the cultural context and graphic meaning embodied in the logo, and presenting the total visual identity of a brand. This graphic meaning should attain an international standard as a kind of communication without verbal language, enhancing its persuasiveness and symbolism. This study discusses the design of the Shanghai World Expo logo from the perspective of modern brand designing, as well as its implications for the concept of design. |
本系統中英文摘要資訊取自各篇刊載內容。