頁籤選單縮合
題 名 | 新娘秘書應具備的專業能力評估=Estimate of Professional Abilities of Bridal Designers |
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作 者 | 陳明雅; 黃建文; 陳羽佳; 陳美茹; 吳秀君; | 書刊名 | 美容科技學刊 |
卷 期 | 8:4 2011.12[民100.12] |
頁 次 | 頁131-148 |
分類號 | 424.92 |
關鍵詞 | 新娘秘書; 專業能力; 德菲法; 層級分析; Bridal secretary; Specialized ability; Delphi method; Analytic hierarch process; |
語 文 | 中文(Chinese) |
中文摘要 | 消費者對於婚禮總會期望能夠留下最美好的回憶,因此新娘秘書所該具備哪些的專業能力是一個重要議題。本研究是透過文獻探討、開放性問卷對新娘秘書進行調查,接著用德菲法進行新娘秘書應具備的專業能力評估要素之評分架構,再藉由層級分析法整合專家群意見,以建立一套新娘秘書對於專業能力的需求評估模式。結果顯示構面的層級權重中首重為「整體造型應具備專業能力」,其次為「專業技術知能」,接著是「專業態度」,最後為「行銷手法」,而「整體造型應具備專業能力」佔了總整體權重值36.2%。 |
英文摘要 | Consumers deservedly expect their wedding would have the most beautiful memory. It is an important issue to realize what abilities should a bridal designer have. The study uses literature discussion and open questionnaire to investigate the abilities of bridal designer, and then construction the appraisal factors through Delphi Method and Analytic Hierarch Process. The results shows the most important is “the specialized ability that overall modeling should have”, the second is “specialized technology knowledge”, the third is “specialized attitude”, and the final is “marketing technique”. And “the specialized ability that overall modeling should have” occupies 36.2% in all weight value. |
本系統中英文摘要資訊取自各篇刊載內容。