查詢結果分析
來源資料
頁籤選單縮合
題名 | 時尚形象顧問成功因素之研究=The Research of the Success Factors Regarding Fashion Image Consultant |
---|---|
作者 | 盧美蘭; 林家旭; Lu, Mei-lan; Lin, Chia-hsu; |
期刊 | 美容科技學刊 |
出版日期 | 20111200 |
卷期 | 8:4 2011.12[民100.12] |
頁次 | 頁79-96 |
分類號 | 962 |
語文 | chi |
關鍵詞 | 成功因素; 德飛法; 形象管理; 形象顧問; 視覺形象; Successful factor; Delphi method; Image administration; Image consultant; Visual image; |
中文摘要 | 形象顧問(Image Consultant)包含有企業形象和個人視覺形象的管理,而形象指的是公眾對一個企業或各人價值評論的總合,也是對外表現的一種自我的定位。形象顧問應是以專業的角度和立場有計劃有步驟的幫不同客戶做啟蒙和適合的形象塑造。因此,分析、探討形象顧問產業運用那些關鍵因素?創造成功的經營優勢條件,更是業界努力的方向。據此,本研究運用德飛法透過專家問卷、訪談、回覆後修正,逐步分析不同構面與準則來探討,建構關鍵成功因素評量指標。指標構面透過九位專家四回合的訪談問卷後整理結果顯示「成功因素評量指標」中,其中以具備「良好溝通能力」和「專業知識和技能」的比例是非常重要的構面,另瞭解「個人魅力」以及具備「市場需求」特質亦是關鍵成功因素的基礎指標。 |
英文摘要 | Image consultant includes the management of cooperation image and personal visual image. The image means the total summarization of the public opinion verse an enterprises or an individual. It is a self-orientated position as well. Image consultant should utilize his or her professionalism to modify different clients from every possibly angle and platform with plan and procedure in order to suit his or her need. Therefore, analyze, explore the methods of the key elements or factors of the image advisory industry in order to create successful management superiority, shall be the further direction of this industry. This research based on Delphi method, with questionnaires, interviews, with professionals, making adjustments with their answers, analyze different profiles and principles step by step, structure the evaluation index of the key successful factors. The profile index had gone through four rounds of interviews and questionnaires. The after calculation result indicates the “evaluation index of the key successful factors” shows whoever process the “negotiation capability” and “professional knowledge and skill” are the most important part of profile. The understanding the “personal glamour” and withhold the charter of “market requirement” are also the basic index of the successful key factor. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。