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題名 | 臺灣木工機械產業分析與競爭策略=Competitive Strategy of Woodworking Machinery Industry in Taiwan |
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作者 | 鍾達雄; 王崙; | 書刊名 | 國立臺灣大學農學院實驗林研究報告 |
卷期 | 14:3=229 2000.09[民89.09] |
頁次 | 頁159-167 |
分類號 | 484.1 |
關鍵詞 | 競爭優勢; 策略; 關鍵成功因素; Competitive advantages; Strategy; Key successful factors; |
語文 | 中文(Chinese) |
中文摘要 | 本研究主要目的是透過廠商問卷調查,同時進行專家及廠商訪談,進而了解臺灣主要競爭對手之競爭優勢以及產業營運現況,同時也探討臺灣木工機械廠商之競爭策略及產業之關鍵成功因素。所得資料分析後,得到結果摘要如下: 一、 競爭優勢分析:(一)臺灣:1.價格便宜;2.交機迅速;3.操作容易;4.零組件取得容易;5.售後服務佳。(二)日本:1.穩定性高;2.自動化程度高;3.故障率低;4.品牌知名度高。(三)義大利:1.品牌知名度高;2.行銷網路廣;3.外觀設計佳;4.自動化程度高。(四)德國:1.品牌知名度高;2.穩定性高;3.自動化程度高;4.功能創新佳;5.行銷網路廣。(五)大陸:1.價格便宜。 二、 廠商經營管理上面臨主要之困境:(一)同業間惡性競爭;(二)工資成本高漲;(三)原物料價格上漲;(四)國外市場競爭激烈;(五)研發人才缺乏;(六)國內市場規模小;(七)市場萎縮;(八)匯率波動過大;(九)缺乏國際行銷通路;(十)買方付款能力不足;(十一)政府輔導措施不夠完善;(十二)土地取得困難。 三、 廠商主要採取的策略:(一)降低生產成本;(二)拓展國際市場;(三)提昇產品品質;(四)加強產品技術研發工作;(五)培養國際行銷人才;(六)取得CE認證及ISO9000系列認證;(七)參加國際性展覽會;(八)開發新產品;(九)建立自有品牌;(十)加強售後服務;(十一)提昇產品附加價值;(十二)擴大行銷通路。 四、 廠商主要關鍵成功因素:(一)價格便宜;(二)交機迅速;(三)操作容易;(四)零組件取得容易。 |
英文摘要 | The main purpose of this study was to understand the circumstances of woodworking machinery industry, the competitive advantages of the main competitor, and to probe the key successful factors and competitive strategy of Taiwan woodworking machinery. After data analyies, the result summarized are follows: I. The analysis of competitive advantages: (A)Taiwan: low price; fast transferring; easy operating; plenty of part; good service after sale. (B)japan: excellent stability; high automation; low rate of breakdown; well known brand name. (C)Italy: well known brand name; wide range of marketing network; well look and design; high automation. (D)Germany: well known brand name; excellent stability; high automation; good innovation in function; wide range of marketing network. (E)mainland China: low price. II. The main problem of company management were: (A)Rough competition between intra-industry. (B)The increase of labor cost. (C)The increase of raw material cost. (D)Rough competition in international market. (E)The shortages of human resource in research and development. (F)The small scale of domestic market. (G)The recession of market. (H)High fluctuation of exchange rate. (I)lack of international marketing access. (J)Poor paying ability of buyers. (K)No complete guidance and assistance from government. (M)Difficulty in land aequisition. III. The main strategies of company were: (A)Decreasing the cost of production. (B)Expansion to international market. (C)Increasing the quality of products. (D)The enforcement works in R&D of product techniques. (E)The education of human resource in international marketing. (F)Obtaining the CE certification and ISO9000 series certification. (G)Participating in international exhibition. (H)New product development. (I)Owned-brand establishment. (J)Enchancing the after sale services. (K)Promoting the value added of product. (M)Enlarging the marketing access. IV. The main key successful factors of company were: (A)Low price. (B)Fast transferring. (C)Easy operating. (E)Plenty of parts. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。