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題 名 | 知識移轉績效之前因及其對顧客資本之影響=The Determinants of Knowledge Transfer Performance and Its Impacts on Customer Capital |
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作 者 | 劉財龍; 郭嘉珍; | 書刊名 | 企業管理學報 |
卷 期 | 91 2011.12[民100.12] |
頁 次 | 頁61-105 |
分類號 | 494 |
關鍵詞 | 知識移轉績效; 顧客資本; 多層次分析; Knowledge transfer performance; Customer capital; Multilevel analysis; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究旨在探討知識移轉績效之前因及其對顧客資本之影響,以分層隨機抽樣方式郵寄問卷給台灣地區高科技製造業公司之主管與員工填答,經層級線性模式與結構方程模式驗證各研究假說,結果發現:1. 知識移轉者之經驗與信任感對個人知識移轉績效(含個人知識創新能力、個人問題解決能力)有正向顯著影響,知識保護程度則呈現負向顯著影響;2. 知識接受者之吸收能力與保留能力對個人知識移轉績效有正向顯著影響;3. 組織之技術知識對個體知識移轉績效有負向顯著影響,吸收能力與移轉互動有正向顯著影響; 4. 組織系絡(含技術知識、吸收能力、移轉互動)對個體層次之知識移轉者及接受者特徵與個體知識移轉績效間之關係,具有部份干擾效果;5. 組織系絡之技術知識對組織知識移轉績效(含組織知識創新能力、組織問題解決能力)具有負向顯著影響,吸收能力與移轉互動則具有正向顯著影響;6. 組織層次知識移轉績效對顧客資本(含基本行銷能力、市場強度、顧客回應)具有正向顯著影響。最後,本研究提出管理意涵與未來研究建議。 |
英文摘要 | The aim of this research is to explore the determinants of knowledge transfer performance and its impacts on customer capital. This research adopts stratified random sampling and sends questionnaires to Taiwan high technological manufacture companies' supervisor and employee. Furthermore, by implementing the Hierarchical Liner Modeling and Structural Equation Modeling analysis to verify each hypothesis research finds that, (1) Knowledge transferor characteristic (i.e., experience, trustworthiness) has positively impact on individual knowledge transfer performance (i.e., individual knowledge innovation ability, individual problem solution ability), but knowledge protect degree has negatively effects. (2) Knowledge receiver characteristic (i.e., absorb ability, retention ability) has positively impact on individual knowledge transfer performance. (3) Technological knowledge of organizational context has negatively impact on individual knowledge transfer performance, absorptive ability and transfer interaction have positively effect. (4) Organizational context (i.e., technological knowledge, absorptive ability, transfer interaction) has partial moderate effect on knowledge transferor and receiver characteristic, and individual knowledge transfer performance. (5) Technological knowledge of organizational context has negatively impact on organizational knowledge transfer performance, absorptive ability and transfer interaction have positively effects. (6) Organizational knowledge transfer performance has positively impact on customer capital (i.e., basic marketing capabilities, market strength and customer response). Finally, management implications are discussed and some future research directions are proposed. |
本系統中英文摘要資訊取自各篇刊載內容。