頁籤選單縮合
題名 | 網路團購加值服務對顧客滿意度及網路口碑之影響--以消費者知覺公平為調節變項=The Effects of Value-Added Service on Customer Satisfaction and Electronic Word-of-Mouth of Online Group Buying: The Moderating Effect of Consumers' Perceived Justice |
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作者姓名(中文) | 陳欽雨; 張書豪; 蕭雅玲; | 書刊名 | 電子商務研究 |
卷期 | 12:2 2014.06[民103.06] |
頁次 | 頁169-200 |
分類號 | 496.34 |
關鍵詞 | 網路團購; 加值服務; 顧客滿意; 網路口碑; 知覺公平; Online group buying; Value-added service; Customer satisfaction; Electric word-of-mouth; Perceived justice; |
語文 | 中文(Chinese) |