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題 名 | Integrated Resort Industry Development: Experience of Macao and Singapore=澳門與新加坡發展綜合娛樂區之可持續發展策略探討 |
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作 者 | 洪瑞英; 楊文廣; 李素箱; | 書刊名 | 朝陽商管評論 |
卷 期 | 9:2 2010.12[民99.12] |
頁 次 | 頁1-22 |
分類號 | 991.1 |
關鍵詞 | 綜合娛樂區; 國家競爭優勢; 模糊德爾菲法; Integrated resorts industry; Competitive advantages of nations; Fuzzy Delphi method; |
語 文 | 英文(English) |
中文摘要 | 亞洲各國近年來皆掀起一股「博奕熱潮」,位於亞洲樞紐之台灣依據行政院經濟建設發展之「國土策略規劃下觀光賭場之區位因素評估」計畫結果指出,為平衡台灣地理區位發展素來呈現重北輕南、重本島輕離島之落差,開放博奕特區將為台灣國家經建發展與國際競爭力注入一道活水,而開發綜合娛樂區 (Integrated resorts, IRs) 之構想與行政院提出為期四年的「觀光拔尖領航方案」(2009) 目標與願景-以積極且遠大之觀光政策議題推動,期許台灣在2012 年成為世界級的觀光大國願景不謀而合。鑒此,本研究將以亞洲地區開發綜合娛樂區之澳門 (Macao)與新加坡 (Singapore) 為個案探討目標,藉由文獻資料彙整、專家訪談與模糊德爾菲專家問卷施測後,研擬個案目標發展綜合娛樂區的可持續發展策略模式,並建構關鍵成功因素層級指標等系統性架構。爾後,再運用本研究自澳門及新加坡所進行之初步研究成果,針對台灣發展綜合娛樂區之整體觀光休閒產業進行探討,嘗試建立具差異性與獨有性之可持續發展策略。 |
英文摘要 | In Asia, numerous governments have encouraged integrated resorts (IRs) industry development to improve the well-being of the population, economical growth and competitive advantage. This investigation utilizes the adjustment Diamond Model (Porter, 2010) to discuss the IRs industry develops in Macao and Singapore where this industry has been opened procedures. Here it utilizes the fuzzy Delphi method to find the key indicators about IRs industry development successful in Asia. Finally, the investigation finds that the whole environment (politic, economy, society, and technology) is stable and if the output from its service industry accounts for over 70% of its GDP when developing and promoting an IRs project is very important and primary. Besides, the related indicators with Demand Conditions, a repositioning and of the people¡¦s concept and an adsorption of new thinking of gaming business and IRs - should be undertaken, in order to raise IRs related personnel¡¦s quality and ability in the nation (region) to form industry synergy. |
本系統中英文摘要資訊取自各篇刊載內容。