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頁籤選單縮合
題 名 | 綠色消費認知與產品資訊對綠色產品購買意願之影響--以微型創業者為例=The Effect of Cognition of Green Consumption and Product Information on Purchase Intention of Green Products--A Case of the Microbusinesser |
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作 者 | 周秀蓉; 康雅雯; 張惠芳; 郭湘鈴; 游明華; | 書刊名 | 商業現代化學刊 |
卷 期 | 5:4 2010.09[民99.09] |
頁 次 | 頁1-17 |
分類號 | 496.34 |
關鍵詞 | 綠色消費認知; 綠色產品; 微型創業; 購買意願; Cognition of green consumption; Green products; Microbusinessers; Purchase intention; |
語 文 | 中文(Chinese) |
中文摘要 | 推廣綠色產品是解決當前資源浪費及改善生態環境惡化的根本方式。而過去國內研究綠色產品的購買意願多以消費者為研究對象,鮮少以微型創業者為研究對象。因此,本研究主要目的在了解微型創業者對綠色產品的購買意願。本研究採問卷調查法,以高雄地區的微型創業者為對象,問卷共發放計300份問卷,有效問卷回收248份。透過統計分析結果顯示,微型創業者對綠色消費認知和產品資訊有顯著差異;微型創業者使用綠色產品的比率不高。最後,依據問卷調查統計分析之結果,歸納出研究結論並對微型創業者提出建議。 |
英文摘要 | Promote green product is the root method of solving resource waste and improving environment pollution. In the past, the literatures of domestic researches related to the purchase intention of green products are consumer only no microbusinessers. So, the major objectives of this study to understand microbusinessers toward purchase intention of green products. This study used a questionnaire survey method and subjects were microbusinessers of Greater Kaohsiung area, a total of 300 surveys were distributed, while a total of 248 valid questionnaires were collected. This study used statistical analysis to find out microbusinessers toward cognition of green consumption and product information were obvious difference. Microbusinessers had lower usage rate of green products. Finally, based on statistical analysis of survey results, the research provided the conclusions and suggestions for the microbusinessers. |
本系統中英文摘要資訊取自各篇刊載內容。