查詢結果分析
相關文獻
- 顧客外貌差異對餐廳服務員服務品質知覺影響之研究
- Junior College Students' Perception and Use of Mandarin 爽(Shuang)and Taiwanese 爽(Song)--A Case Study of TJCC
- 臺北市某市立醫院老人健康檢查梅毒血清反應陽性盛行率與性別、年齡、生活習慣的相關性研究
- Puberty and Clinical Course of Immunoglobulin a Nephropathy in Children
- The Influence of Age and Gender on HLA-DR in Chinese Child-Onset Type 1 Diabetes Mellitus Patients
- 維繫婚姻關係因素的成人期差異研究
- 大甲溪鴛鴦捕捉技術與年齡性別判定
- 我國就業歧視評議制度之現況及實施檢討評析
- The Relationship between Gonial Angle and Age in Adult Taiwanese
- Serum Osteocalcin Levels of Normal Children in Taiwan
頁籤選單縮合
題名 | 顧客外貌差異對餐廳服務員服務品質知覺影響之研究=Does Customer’s Gender, Age, or Physical Attractiveness Matter? |
---|---|
作者 | 駱香妃; | 書刊名 | 輔仁民生學誌 |
卷期 | 16:2 2010.06[民99.06] |
頁次 | 頁149-164 |
分類號 | 496.7 |
關鍵詞 | 服務品質知覺; 性別; 年齡; 外貌; 餐廳服務員; Perceptions of service quality; Gender; Age; Physical attractiveness; Server; |
語文 | 中文(Chinese) |
中文摘要 | 性別/年齡/外貌吸引力是行銷及消費者行為研究中常被使用的變數,顧客的性別/年齡/外貌吸引力對員工而言,亦是方便又明確的指標,可幫助服務人員提供較好的服務。因此,本研究旨在探討在好與不好服務品質情境下,是否不同性別/年齡/外貌吸引力的餐廳顧客,對不同外貌吸引力服務員的服務品質知覺會有所不同。研究採實驗問卷法,以各種不同人口統計變項的志願者為施測對象,共得有效問卷 470 份。研究結果顯示,在好與不好的服務品質情境下,受測者對外貌出色服務員的服務品質知覺較外貌普通服務員好,且受測者的年齡及外貌吸引力差異,會影響其對不同外貌吸引力服務員的服務品質知覺。 |
英文摘要 | The gender/age/physical attractiveness is widely used variable in marketing and consumer behavior studies. Focus on this variable undoubtedly owes its importance as a segmentation criterion and the belief that gender/age/physical attractiveness as a salient indicator could help employees to provide better services. The objective of this study is to investigate whether male/female, young/middle-aged, or attractive/average customers perceive differently when they encounter attractive/average server in favorable/unfavorable service quality condition. A total of 470 subjects participated in the study with 2 (scenarios of service quality: favorable vs. unfavorable) x 2 (appearance of server: attractive vs. average) between-subjects factorial design. The results showed that under favorable and unfavorable service quality conditions, there were significant differences in the perceptions of service quality derived from servers based on customer‘s age and physical attractiveness. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。