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來源資料
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題 名 | 非營利組織募款策略之探討--以2008年國際佛光會四川賑災為例=The Discussion and Analysis of the Strategy of Fund-raising of Non-profit Organization: A Case for 2008 Sichuan Earthquake Relief Fund-raising |
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作 者 | 謝麗玫; 李培銘; 吳家昌; | 書刊名 | 德霖學報 |
卷 期 | 23 2009.06[民98.06] |
頁 次 | 頁355-371 |
分類號 | 546 |
關鍵詞 | 非營利組織; 募款; 募款策略; Non-profit organization; Fund-raising; Fund-raising strategy; |
語 文 | 中文(Chinese) |
中文摘要 | 台灣地區非營利組織蓬勃發展,不論在數量上或在社會影響力都有明顯的成長,並且填補了政府無 法補助弱勢資源的缺口,然而非營利組織如何在不景氣的環境中,以其競爭優勢,募集足夠款項以幫助 弱勢族群是本研究欲瞭解之動機。本研究透過文獻探討與個案分析,以瞭解非營利組織相關理論、募款 策略與競爭優勢,最後提供非營利組織在募款策略之實務建議。 |
英文摘要 | Past researches showed that the development of non-profit organization was very fast. The non-profit organization had the very huge influence on social welfare. The strategy of fund-raising of non-profit organization and the strength of non-profit organization was a key issue. The aim of this paper was to understand the theory, fund-raising strategy and strength of non-profit organization. Finally, implications of these findings and suggestions were discussed. |
本系統中英文摘要資訊取自各篇刊載內容。