頁籤選單縮合
題名 | 促銷方式對私有品牌產品知覺品質的影響--促銷情境與產品類別特徵的干擾效果=The Influences of Promotion Method on Private Brand Product Perceived Quality--The Moderating Effects of Promotion Situations and Product Category Characteristics |
---|---|
作者 | 林隆儀; Lin, Long-yi; |
期刊 | 中小企業發展季刊 |
出版日期 | 20100600 |
卷期 | 16 2010.06[民99.06] |
頁次 | 頁51-78 |
分類號 | 496.5 |
語文 | chi |
關鍵詞 | 促銷方式; 促銷情境; 產品類別特徵; 知覺品質; Promotion method; Promotion situations; Product category characteristics; Perceived quality; |