頁籤選單縮合
題名 | 知覺評價、經驗遺憾、顧客滿意與顧客終生價值關係之研究--以豪華高級房車市場為例=Study on the Relationship among Perceptive Evaluation, Regret, Customer Satisfaction, and Customer Lifetime Value--Based on the Example of Luxury Sedan Market |
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作者姓名(中文) | 賴明政; 周嶔鍚; | 書刊名 | 北商學報 |
卷期 | 18 2010.07[民99.07] |
頁次 | 頁39-59 |
分類號 | 496.34 |
關鍵詞 | 知覺評價; 經驗遺憾; 顧客滿意度; 顧客終生價值; Perceptive evaluation; Regret; Customer satisfaction; Customer lifetime value; |
語文 | 中文(Chinese) |