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題 名 | 不同目標因素導致設計程序之差異分析--以Wireless LAN Card 設計為例=The Variance Analyses in Design Processes led by Different Objective Factors--A Case Study of Wireless Lan Card Product Design |
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作 者 | 陳昭銘; 陳鴻源; 黃成永; | 書刊名 | 東方學報 |
卷 期 | 30 2009.12[民98.12] |
頁 次 | 頁1-12 |
分類號 | 962 |
關鍵詞 | 設計導向策略; 設計程序; Design oriented strategy; Design process; |
語 文 | 中文(Chinese) |
中文摘要 | 就產品開發而言,企業與設計部門該如何有效地運用設計策略與程序來縮短與使用者及市場反應的落差,以達成有利於企業與消費者的目標,這就是產品設計中重要的議題之一。而在產品設計中,從目標、策略到設計構想,除影響其設計的結果,更將改變了產品構想與設計程序的發展。本研究以『Wireless LAN Card』的設計個案探討,以企業的角度來分析客戶需求與技術開發的程序發展。過程中因面臨市場競爭對手的衝擊而需改變目標策略以因應新市場的難題,而市場競爭導向的設計程序完全不同於以往所熟悉的設計程序,其成功的關鍵因素是必須將市場的劣勢轉變成優勢。因此過程運用腦力激盪法(Brainstorming)及專利設計的方法來解決難題,進而建構以市場競爭為導向的程序規劃。最後成功地扭轉劣勢並增加一項新型專利的設計,另外更成功地開發一項新材質以增加產品的品質。 |
英文摘要 | For product development, the enterprise and design department how to effectively operate design strategy and process to short cut the gaps from the user and marketing feedback. To achieve the objectives of enterprise and consumer is one important issues of product design. But in the product design form design objective, strategy and concept either influence the design result or change the product concept and the development of design process. This paper discussion the ”Wireless LAN Card” product design as a case study to analysis the customer requirement and the process develop of technological innovation from enterprise perspective. In design process face the impact of marketing competitors to change design objective and strategy for responding new marketing problem. And the marketing competitive oriented design process is completely different form traditional similar design process. The main succeed key factor is to change the weakness of marketing to advantageous. Therefore in case study the design process use the methods of brainstorming and patent design to solve the problem further construct the process planning from marketing competition oriented. Finally success reverses weakness and adds a new pattern patent design and use a new material to improve product quality. |
本系統中英文摘要資訊取自各篇刊載內容。