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題 名 | 民國初期平面媒體的視覺呈現:以上海『良友畫報』為例=Visual Presentation of Graphic Media in Early ROC: Case of the Young Companion in Shanghai |
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作 者 | 陳國傑; | 書刊名 | 康寧學報 |
卷 期 | 12 2010.06[民99.06] |
頁 次 | 頁59-82 |
分類號 | 057 |
關鍵詞 | 上海記憶; 良友畫報; 主編; 伍聯德; 周瘦鵑; 梁得所; 馬國亮; 張沅恆; 張沅吉; 文化資產; 大眾媒體; 城市語境; 都市文化; Cultural assets; Mass media; Urban context; Urban culture; |
語 文 | 中文(Chinese) |
中文摘要 | 創刊發行于上海 1926 年至1945 年的《良友》是20 世紀中國第一本大型 綜合性畫報,發行量與其影響力經久不衰,在民國初期《良友》畫報領導時尚 潮流、展現都會風華、報導公眾人事、緊扣時代脈搏,真實紀錄當下的都會生 活氛圍,成為保存時代影像文化資產的重要媒介。1984 年開始,《良友》第四 任主編馬國亮陸續在香港發表回憶文章,馬國亮以曾為主編的視角回溯《良友》 畫報的發展過程與興衰始末,一股上海記憶持續被喚醒,1990 年台灣商務印 書館將1926 年至1945 年的《良友》彚結成冊重新印行、2002 年馬國亮先生 在香港的回憶文章也被結集為《良友憶舊》一書出版。隨著這股出版熱潮,被 塵封在《良友》內的文化資產很快引發海內外研究者的關注。 大眾傳媒之於都市文化的建構與發展有絕對的影響力,民國初期的上海, 畫報作為平面視覺媒體呈現,不僅體現與形塑著當時的城市語境,也具體的構 築現實與想像。本文即試圖從《良友》畫報的內容價值取捨暨版面編排方式、 美術設計、廣告呈現手法等視覺面向來進行解讀,以期獲得當時期的都市文化 脈絡與新的詮釋。 |
英文摘要 | First published in Shanghai, The Young Companion (TYC, 1926-45) was China’s first leading integrated pictorial in the 20th century. Though the circulation and influence was low, as an important medium conserving cultural image assets of the times, TYC pioneered fashion, reflected urban charm, covered celebrities and their events, and closely was in step with the time with its true records of life in that time. Since 1984, the fourth TYC chief editor Kuo-liang Ma began publishing a series of memoirs to recall the rise, development and decline of TYC from an editor’s viewpoint, thus evoking the remembrance of Shanghai. In 1990, The Commercial Press Ltd. republished TYC during 1926-45 in a single volume. In 2002, Ma’s memoirs were published in Remembrance of TYC. Following this TYC exclusive, the cultural assets contained in this forgotten pictorial drew the attention of researchers at home and abroad. Mass media has absolutely influenced urban cultural formation and development. In the early days of Shanghai, pictorials presented in graphic visual media not only realized and shaped the urban context of the time, but also built reality and imagination. This paper attempts to investigate the urban cultural links to that time and reinterpret such links by analyzing the layout, art design and advertisement presentation of TYC. |
本系統中英文摘要資訊取自各篇刊載內容。