查詢結果分析
來源資料
頁籤選單縮合
題 名 | 主題樂園顧客滿意度與休閒效益相關之研究=Research on the Correlation between Customers' Atisfaction and Recreation Effects of Theme Parks |
---|---|
作 者 | 黃長發; 簡彩完; | 書刊名 | 運動休閒餐旅研究 |
卷 期 | 4:3 2009.09[民98.09] |
頁 次 | 頁60-80 |
分類號 | 992.014 |
關鍵詞 | 主題樂園; 顧客滿意度; 休閒效益; Theme park; Customers' satisfaction; Recreation effects; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究旨在了解主題樂園顧客滿意度及休閒效益的相關情形;並比較不同背景變項之主題樂園顧客滿意度及休閒效益的差異情形。本研究以九族文化村、月眉育樂世界及劍湖山世界三個主題遊樂園之遊客為研究對象。研究採用問卷調查法,並以便利取樣方式於2007年7月進行調查,共取得有效問卷1968份。所得資料分別以t考驗、單因子變異數分析、積差相關分析及多元逐步回歸分析進行各項研究假設之考驗,研究結果顯示:一、主題樂園遊客在顧客滿意度與休閒效益兩者之間具有正相關。二、主題樂園之遊客在顧客滿意度上,以學歷及月收入達顯著差異;而性別、婚姻及年齡則未達顯著差異。三、主題樂園之遊客在休閒效益上,以婚姻及學歷達顯著差異;而性別、年齡及月收入則未達顯著差異。四、主題遊樂園顧客滿意度可預測休閒效益。最後,本研究藉由了解主題樂園遊客的顧客滿意度及休閒效益感受情形,並延伸出許多遊客所關心、著重的遊憩需求,有助於經營管理單位掌控遊客潛在需求,進而開發可滿足遊客需求的軟、硬體設備與服務,並且達成開拓客源,提升遊憩資源使用率的目的。 |
英文摘要 | The purpose of this study is to understand the correlation between customers' satisfaction and recreation effects for people who visit theme parks. We also attempt to find if there exist any difference in terms of customers' satisfaction and recreation effects of theme parks by comparing the effect of variables of personal background. Visitors who attended three theme parks: the Formosan Aboriginal Culture Village, Yamay Recreation World and Janfusun World are taken as our research objective. This research adapt method of questionnaires which contain a total of 1968 effective samples collected during July, 2007. T-test, one-way ANOVA, Pearson correlation analysis and stepwise multiple regression methods to test the hypothesis proposed for the research. The results indicate that for visitors of theme parks, 1. There exists a positive correlation between customers' satisfaction and recreation effects; 2. Significant differences exist in customers' satisfaction for visitors of different education level and monthly income while gender, marriage status and age do not contribute significant difference in customers' satisfaction. 3. Visitors' marriage status and education level causes a difference in recreation effects while factors such as gender, age and monthly income do not produce a difference in recreation effects. 4. Recreation effects can be predicted by customers' satisfaction. Our study attempted to understand the feeling of theme-park visitors about customers' satisfaction and recreation effects in order to further explore the leisure requires that the majority visitors concern and emphasize. The results are of great help for managers to grasp the potential needs of people who visit the theme parks. Moreover, hardware and software facilities as well as services can be developed, which obtains the goals of exploring market and promoting the utilization of recreation resources. |
本系統中英文摘要資訊取自各篇刊載內容。