頁籤選單縮合
題 名 | 職棒現場觀眾消費體驗品質對體驗滿意度與忠誠意願影響之研究=A Study of the Effect of the Professional Baseball Game Spectators' Consumption Bxperience Quality toward Experience Satisfaction and Loyalty Intention |
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作 者 | 廖俊儒; | 書刊名 | 中正體育學刊 |
卷 期 | 2 2009.08[民98.08] |
頁 次 | 頁23-33 |
分類號 | 993.29 |
關鍵詞 | 體驗行銷; 消費體驗品質; 體驗滿意度; 忠誠意願; The experince eonomy; Experiential marketing; Consumption experience quality; Experience satisfaction; Loyalty intention; |
語 文 | 中文(Chinese) |