查詢結果分析
來源資料
相關文獻
- 東臺灣太魯閣國家風景區遊憩動機與遊憩滿意之研究--採重要-表現程度分析法之應用
- 玉山國家公園管理處服務品質之研究:以遊客滿意度為例
- 遊客對休閒農業之認知與體驗之研究--以苗栗飛牛牧場為例
- 處理未回應議題做法芻議--以國家風景區顧客滿意度調查為例
- 客家桐花祭遊客遊憩動機、行前期待、體驗滿意度與重遊意願之調查研究--以新北市土城區活動為例
- 顧客體驗地方飲食菜單滿意度之研究
- 休閒農場遊憩動機、休閒效益與滿意度關係之研究
- 農業旅遊遊客之遊憩動機、體驗、滿意度與重遊意願之關係研究--以臺南走馬瀨農場為例
- 遊憩動機、休閒滿意度與重遊意願關係之研究--以六福村主題樂園為例
- 屏東大鵬灣國家風景區自行車騎乘者環境感受與休閒效益之研究
頁籤選單縮合
題 名 | 東臺灣太魯閣國家風景區遊憩動機與遊憩滿意之研究--採重要-表現程度分析法之應用=A Study of Taroko National Scenic Area of Recreation Motivation and Recreation Satisfaction in East Taiwan-Applying Importance-Performance Analysis |
---|---|
作 者 | 許立群; | 書刊名 | 遠東學報 |
卷 期 | 24:1 2007.03[民96.03] |
頁 次 | 頁25-41 |
分類號 | 992.014 |
關鍵詞 | 國家風景區; 遊憩動機; 滿意度; 重要-表現程度分析法; National scenic area; Recreation motivation; Recreation satisfaction; Improtance-performance analysis; |
語 文 | 中文(Chinese) |
中文摘要 | 台灣觀光局近年來積極推動「觀光倍增計畫」,規劃許多「套裝旅 遊線」,希望達成觀光客倍增的目標,而東部地區更是台灣地區首 屈一指的觀光旅遊勝地。在兼顧自然資源保育與滿足國人戶外遊憩 需求之前提下,太魯閣國家公園管理處須不斷地維護遊憩設施、保 護生態環境與提供親切服務,並適時地傳達國家公園之理念、政策 與規定,進而不斷提昇服務品質,以豐富遊客之遊憩體驗和強化遊 客對太魯閣國家公園之重遊意願。因此,本研究係探討太魯閣國家 風景區遊客之社經背景、遊憩動機以及行前期望滿足與實際體驗滿 足之間關係為研究主題。本研究資料收集方式利用問卷調查法進行 便利抽樣,回收 223 份,有效問卷共 209 份。資料分析係採用敘述 性統計、信度分析、探索性因素分析、變異數分析以及重要-表現 程度分析法等。 本研究結果得知遊客之社經背景不同(性別、居住地區、學歷、婚姻、 旅遊頻率)對遊憩動機有顯著差異;再利用重要-表現程度分析法, 來探討太魯閣國家風景區遊客之遊憩預期與實際滿意度,其分析結 果發現「人車分道設施」、「垃圾桶」、「飲水設備」、「醫療救 護設施」、「遮陰場所」、「解說多媒體」、「展示設施」及「專 人解說」等八項屬服務品質良好而應繼續保持之服務項目,而「餐 飲設施」「自導式步道」、「解說人員服務態度」、「解說人員的 解惑」等四項是遊客認為重要而實際表現不如期待之服務項目,應 列為首要之改善重點。 |
英文摘要 | Taiwan Tourism Bureau had been pushing the “Doubling Tourist Arrivals Plan” and planned several packages of tour routes in order to double the number of tourist arrivals. And the east area is the most popular hot resorts in Taiwan. Under such circumstance, it looks after both sides on natural resource and to satisfy the needs in the outdoor and recreation for people in Taiwan. Taroko National Park (TNP) keeps on maintaining its recreation facilities, ecological environments and providing its decent public services, and also communicating its belief, policy and regulation. Thus, visitors can have good traveling experience and willing to revisit to the TNP again and again. Therefore, this study based on TNP intended to explore its tourists' sociodemographics, recreation motivation, travel importance and satisfaction of tourists. The data was collected by questionnaire. The total numbers of 223 questionnaires were collected through convenience sampling. The numbers of the effective returned questionnaires were 209. The data analysis methods included Descriptive Statistics, Alpha Analysis, Exploratory Factor Analysis, One-way ANOVA, and Importance-Performance Analysis. The research results were as follows, the population statistic variables (gender, live, level of education, marriage, and travel frequency) have a significant difference with recreation motivation. The results of this study reveal that the attributes of ”people and car routine separately”, “trash”, “drinking facility”, “the narration media”, ” exhibition facility”, “specialized narrator”, etc, fall on the “Keep the Good Work” quadrant, and the attributes of “meal facilities”, “self-guiding trail”, “service attitude of the narrator”, “trouble solving of the narrator” belong to requires immediate improvement quadrant according to the strategy implications of IPA. |
本系統中英文摘要資訊取自各篇刊載內容。