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題名 | 商業電視臺新聞主播評選模式之建立與應用=Developing and Implementing a Selection Model for TV News Anchors |
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作者 | 許碧芳; 丘采薇; Hsu, Pi-fang; Chiu, Tsai-wei; |
期刊 | 傳播管理學刊 |
出版日期 | 20090300 |
卷期 | 10:1 2009.03[民98.03] |
頁次 | 頁117-132 |
分類號 | 895.19 |
語文 | chi |
關鍵詞 | 新聞主播; 評選模式; 層級分析法; 德菲法; TV news anchor; Selection model; Analytic hierarchy process; Delphi method; |
中文摘要 | 本文從商業電視台業主的觀點,來發展一個新聞主播之評選模式。模式首先透過相關文獻及修正式德菲法找出合適的新聞主播之評選準則,再以層級分析法(AHP)來決定準則之相對權重、排序替選方案並選出最佳新聞主播,並以台灣某知名商業電視台為例,應用此模式進行實證研究。研究結果發現,電視台主管重視的準則依序為專業條件、外在形象、個人特質,主播風格。此模式提供了新聞台主管一套客觀且有效的方式來選擇最佳新聞主播,在學術及實務上有一定程度的價值與貢獻。 |
英文摘要 | This study develops a model for selecting TV news anchor. First, the proposed model adopts the “Modified Delphi Method” to find out suitable criteria to evaluative TV news anchor. Next, the research model apply the “Analytic Hierarchy Process (AHP)” to determine the relative weights of evaluative criteria, then ranks the alternatives and selects the optimum TV news anchor. Additionally, take a well-known Taiwanese TV station for example, to prove how a News Anchor is selected by applying this model. The results indicated that a news director think highly of criteria in order are Professional skills, Image, Personality, Reporting styles. The proposed model helps news director to effectively select News anchor, making it highly applicable for academia and commerce. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。