頁籤選單縮合
題名 | 觀眾個人態度與對球隊、贊助關係之認知因素對運動贊助效益之影響:運動涉入之干擾效果=The Impact of Spectators Attitudes and Perceptions toward Sports Teams and Sponsorship Relationships on Sport Sponsorship Effects--The Moderator of Sport Involvement |
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作者 | 巫喜瑞; 梁榮達; 謝學儀; Wu, Cedric Hsi-jui; Liang, Rong-da; Hsieh, Shiue-yi; |
期刊 | 戶外遊憩研究 |
出版日期 | 20081200 |
卷期 | 21:4 2008.12[民97.12] |
頁次 | 頁1-26 |
分類號 | 993.29 |
語文 | chi |
關鍵詞 | 運動贊助; 觀眾態度; 贊助效益; Sport sponsorship; Attitude of spectators; Sponsorship effects; |