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題 名 | 銷售工作價值觀量表之發展與評量=Development and Evaluation of the Sales Work Value Scale |
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作 者 | 鍾燕宜; 紀乃文; 陳景元; | 書刊名 | 臺大管理論叢 |
卷 期 | 19:1 2008.12[民97.12] |
頁 次 | 頁51-81 |
分類號 | 177.7 |
關鍵詞 | 工作價值觀; 業務員; 銷售工作價值觀量表; Work value; Salespeople; Sales work value scale; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究主要目的是發展「銷售工作價值觀量表」(Sales Work Value Scale ; SWVS),期能有效測量出適任業務員應具備之工作價值觀,同時彌補學術界引用國外量表且偏重一般工作情境測量之缺失。本研究以文獻演繹及訪談歸納方式進行題項發展及篩選,293 位業務員及147 位非業務員進行內容效度及項目分析,再經由219 位及253 位業務員進行信度及交叉效度檢驗。研究結果顯示,萃取出六大構面(報酬與獎金、彈性工作時間、利他主義、他人肯定、自我成長及生活方式自主) 計23 題之SWVS 具有良好之收斂效度、區別效度與效標關聯效度。另外,SWVS與國內常用之吳鐵雄編「工作價值觀量表」(WWVS) 相比,確有較佳之效度表現。最後,本研究提供SWVS 在實務管理及後續研究之若干建議。 |
英文摘要 | The purpose of this research is to develop the Sales Work Value Scale (SWVS) in salesspecific situations in order to capture work values of capable salespeople, and filling the gap that past studies only adapted foreign measurements developed in general situations. We used both inductive and deductive approach to collect the item pool. By surveying 293 salespeople and 147 non-salespeople, we conducted the item analysis and confirmed the content validity of the SWVS. Moreover, 472 salespeople were further surveyed to test the reliability and validity of the SWVS. Results indicate that the SWVS can be extracted into six dimensions with 23 items. The SWVS not only has appropriate convergent validity, discriminant validity and criterion-related validity, but also has superior validity than Wang's WWVI. The implications of the SWVS are discussed. |
本系統中英文摘要資訊取自各篇刊載內容。