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| 題 名 | 百貨公司化粧品專櫃再購行為之研究=A Study of Consumers' Repurchase Behavior of Cosmetics Brand Located in the Department Stores |
|---|---|
| 作 者 | 吳佩玲; | 書刊名 | 建國科大學報 |
| 卷 期 | 28:2 2009.01[民98.01] |
| 頁 次 | 頁33-51 |
| 分類號 | 496.36 |
| 關鍵詞 | 百貨公司化粧品專櫃; 再購行為; Cosmetic brand located in department store; Repurchase behavior; |
| 語 文 | 中文(Chinese) |