頁籤選單縮合
題名 | 臺灣百貨公司廁所空間設計的質變因素=Qualitative Change Factors of Lavatory Space Design in Taiwan's Department Stores |
---|---|
作者 | 詹淑娟; 高惠瓊; | 書刊名 | 商業設計學報 |
卷期 | 12 2008.11[民97.11] |
頁次 | 頁301-319 |
分類號 | 441.615 |
關鍵詞 | 公共廁所; 百貨公司; 視覺構成; Public lavatory; Department store; Visual composition; |
語文 | 中文(Chinese) |
中文摘要 | 以往台灣的公共廁所是最令人垢病的地方,而今因生活品質提升及生產技術改進,在數量及衛生管理上都有了長足的進步,當消費者日漸重視生活舒適度與衛生條件下,行銷手段敏銳的百貨業,除了在各式促銷活動中創造利潤,近幾年來竟不約而同地進行具有主題性的廁所改裝。這種特殊現象引起研究者的好奇,因此以文獻探討與田野調查方式,試圖從其空間形式的演變,探討台灣百貨公司的廁所如何從只注重功能性的基本設備,轉換為講究設計主題、風格與形式變化,進而瞭解其中之質變因素與策略應用。 就前項議題,本研究以自1995年至今媒體曾報導的百貨業廁所事件為對象,將各家廁所空間形式進行拍照,再就其視覺構成加以分析比較。而研究結果發現,百貨業廁所空間設計質變的因素爲:一、百貨業競爭激烈,市場區隔日趨小眾化的結果;二、台灣整體室內設計水平的提昇;三、政府定期施行公共廁所評比制度的影響;四、體驗行銷策略之風行;五、話題性媒體宣傳之操弄。其次,百貨公司廁所形式之改變,經由媒體不斷的報導,竟促使百貨公司(如中友百貨、衣蝶百貨…等)因此成爲國內外觀光景點,無形中爲城市文化注入新的元素,締造了公私雙贏的行銷案例。冀希此研究結果能提供相關業者與學術研究者之參考。 |
英文摘要 | Public lavatories in Taiwan were the dirtiest place in the past; however, because of the promotion of life quality and the improvement of production technology, the quantity and hygiene management of public lavatories have considerable advancement now. Consumers value the comfort of life and sanitary conditions day by day, and because department store industry has sharp marketing methods, this industry not only creates profits from all sorts of sales promotion activities, but also carries out the renovations for theme-based lavatories simultaneously and unexpectedly in recent years. Such a special phenomenon causes the researcher's curiosity, so the researcher regards literature review and field study as the study methods, so as to discuss how the lavatories in Taiwan’s department stores change from only attaching importance to functional basic facilities to being particular about the changes of design theme, style, and forms; thus, the qualitative change factors and strategic application can be understood. With regard to the above-mentioned topic, this study regards the department store industry's lavatory incidents that have been reported by the mass media since 1995 as the study object, and then pictures of the spatial form of each department store's lavatory would be taken, so as to analyze and compare their visual compositions. The study result finds out the qualitative change factors of the space design of department store industry’s lavatories are as follows: 1. Intense competition of department store industry, the result of market segment tending towards focus-popular; 2. The increasing on the entire level of the interior design in Taiwan; 3. The influence of evaluation system for public lavatory that is enforced by the government; 4. The popularization of experiential marketing strategy; 5. The operation of debatable propaganda from mass media. Secondly, after the change of the lavatory form in department store has been reported by the mass media continuously, the department store (such as Chung Yo Department Store, Idee Department Store) becomes domestic and overseas tourist spots unexpectedly, thus new elements have been infused into urban culture imperceptibly, and the marketing case of win-win situation between the company and the public has also been created. This study result hopes to be able to provide references for relevant service providers and academic researchers. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。