頁籤選單縮合
題名 | 從體驗行銷觀點探討服裝消費情境因素與消費者體驗之關係研究:以Pleats Please品牌為例=The Relationship between Situational Factors of Fashion Consumption and Consumer Experiences from the Aspect of Experiential Marketing: An Example on Pleats Please Brand |
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作者 | 林家旭; Lin, C. H.; |
期刊 | 紡織綜合研究期刊 |
出版日期 | 20090100 |
卷期 | 19:1 2009.01[民98.01] |
頁次 | 頁13-27 |
分類號 | 496.5 |
語文 | chi |
關鍵詞 | 體驗行銷; 消費體驗; 情境因素; Experiential marketing; Consuming experience; Situational factors; |