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題名 | 古坑地區咖啡休閒產業關鍵成功因素之研究--模糊多準則之應用=The Study of Key Success Factors for Coffee and Leisure Industry in Gukeng Area--Application of Fuzzy Multi-criteria |
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作者 | 李孟訓; | 書刊名 | 中小企業發展季刊 |
卷期 | 6 2007.12[民96.12] |
頁次 | 頁79-104 |
分類號 | 992.3 |
關鍵詞 | 咖啡休閒產業; 模糊德菲法; 模糊層級分析法; Coffee and leisure industry; Fuzzy Delphi method; Fuzzy analytic hierarchy process; |
語文 | 中文(Chinese) |
中文摘要 | 本研究運用模糊德菲法與模糊層級分析法,欲探討古坑地區咖啡休閒產業的關鍵成功因素,並依據判斷抽樣法選取問卷調查對象,逐步分析各個構面與評估準則間的權重關係。研究結果顯示,「政府政策的推動」、「景觀與生態資源的獨特性」、「經費補助的多寡」、「農業資源豐富程度」、「自然景觀的吸引力」、以及「遊程安排與規劃J等六項因素,為古坑地區咖啡休閒產業的關鍵成功因素。 |
英文摘要 | This study used Fuzzy Delphi Method and Fuzzy Analytic Hierarchy Process to discuss the competitive advantages of the coffee and leisure industry in Gukeng area, and the key success factors. It adopted method of questionnaire survey and selected subjects based on judgment sampling, and analyzed the weights of the aspects and evaluation criteria. The results showed that factors of "promotion by government policy," "uniqueness of scenery and ecological resources," "amount of funding," "richness of agricultural resources," "attraction of natural scenery," and "itinerary planning" are the key success factors to the coffee and leisure industry in Gukeng area. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。