頁籤選單縮合
題名 | 產品創新對顧客忠誠度影響之探討=The Research of Relationship between Product Innovation and Customer Loyalty |
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作者 | 周聰佑; 許嘉倫; | 書刊名 | 朝陽商管評論 |
卷期 | 7:1 2008.01[民97.01] |
頁次 | 頁1-26 |
分類號 | 496.34 |
關鍵詞 | 產品創新; 顧客價值; 顧客滿意度; 顧客忠誠度; Product innovation; Customer satisfaction; Customer value; Customer loyalty; |
語文 | 中文(Chinese) |