查詢結果分析
相關文獻
- 信任對顧客價值、顧客滿意度及顧客忠誠度關聯性之研究--以連鎖量販店家樂福為例
- 影響臺灣優酪乳產品顧客忠誠度因素之研究
- 顧客價值、顧客滿意度與顧客忠誠度關係之研究--以拿鐵拉花咖啡店為例
- Uncertainty Avoidance as a Moderator to Service Fairness and Customer Satisfaction in Online Banking
- 探討金融海嘯影響下顧客信任度與顧客滿意度之中介效果
- 顧客價值與顧客關係管理績效之研究:來自臺灣銀行業的顧客觀點
- 探討服務品質與顧客滿意度對顧客忠誠度的影響--以信任及關係承諾為中介變數
- 量販店服務品質、顧客價值、顧客滿意度與忠誠度關係之研究
- 電子商務交易中顧客價值、顧客滿意度以及顧客忠誠度之關係研究
- 產品類型與實虛通路型態對顧客價值、顧客滿意度與忠誠度之影響
頁籤選單縮合
題名 | 信任對顧客價值、顧客滿意度及顧客忠誠度關聯性之研究--以連鎖量販店家樂福為例=The Influence of Trust on Customer Value, Customer Satisfaction, and Customer Loyalty--An Empirical Research of Carrefour Hypermarket |
---|---|
作者 | 曾耀煌; 許婉娥; 宋雅惠; 翁珮綺; 李雪鳳; 陳惠琪; 張家賓; | 書刊名 | 中州學報 |
卷期 | 26 2007.12[民96.12] |
頁次 | 頁177-191 |
分類號 | 496.7 |
關鍵詞 | 信任; 顧客價值; 顧客滿意度; 顧客忠誠度; Trust; Customer value; Customer satisfaction; Customer loyalty; |
語文 | 中文(Chinese) |
中文摘要 | 近年來隨著時代環境的變遷,科技快速進步,行銷的觀念也隨之不斷改變,過去以產品導向、銷售導向的觀念逐漸由顧客導向、消費者需求的觀念所取代。本研究旨在探討信任、顧客價值、顧客滿意度及顧客忠誠度之間的關係,透過問卷對家樂福量販店的顧客做資料蒐集,並使用結構方程模式進行實證。本研究主要發現:(1) 信任對顧客價值有顯著影響;(2) 信任對顧客滿意度有顯著影響;(3) 顧客價值對顧客滿意度有顯著影響;(4) 顧客滿意度對顧客忠誠度有顯著影響。最後,研究者對實證結果提出結論與建議。 |
英文摘要 | Recently, as the environment changes and the technology progresses rapidly, marketing concepts also change in response to these changes. The concepts of product and sales orientations are replaced by those of customer orientations and needs. This study aims to study the influence of trust on Customer Value, Customer Satisfaction and Customer Loyalty. We collect data from the Carrefour Hypermarket by questionnaire, naive and analyze these data with LISREL. The results of study are as the following: First, trust is positively related to customer value. Second, Trust is positively related to customer satisfaction. Third, customer value is positively related to customer satisfaction. Forth, customer satisfaction is positively related to customer loyalty. Finally, this study proposes conclusions and suggestions. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。