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題名 | 房地產廣告地圖特性之探討=Characteristics of Real Estate Advertising Map |
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作者 | 林怡先; | 書刊名 | 地圖:中華民國地圖學會會刊 |
卷期 | 17 2007.09[民96.09] |
頁次 | 頁69-82 |
分類號 | 609.2 |
關鍵詞 | 廣告地圖; 簡化; 誇飾; 欺瞞; Advertising map; Simplification; Exaggeration; Machiavellian; |
語文 | 中文(Chinese) |
中文摘要 | 廣告地圖的主要作用在於能夠清楚的表現出地點的空間位置以及清楚的呈現出圖像的意義,故在廣告地圖中有關地圖簡化及誇飾的使用是有其必要性。而現今廣告地圖的設計及編繪往往受到主題、地圖編輯者之素養影響,使得廣告地圖有著過度簡化和誇飾的情形。本研究藉由報章雜誌、路邊派報人員和一般住戶信箱,收集了臺北、桃園地區30個新建築案的廣告地圖,經過了地圖比對,探討臺灣地區的廣告地圖所具有之特性。 |
英文摘要 | The main effect of the advertising map is to make the location and the image in maps present clearly. For this reason, it is required simplification and exaggeration skills during maps making processes. But nowadays, design and map production of advertising maps always constrained by main theme, producer's cartographic knowledge, etc., over simplification and over exaggeration had been made in advertising maps. In this paper, 30 advertising maps for new building cases in Taipei and Tauyuan are collected from newspapers, magazines, advertisement senders and mailbox in buildings. Through the check by compared with other maps, this paper will examines reveals the characters of advertising maps in Taiwan. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。