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題 名 | 宗教參訪者吸引區與收益管理:以寺廟宗教觀光為例=Visitor Attractions and Revenue Management: A Case of Temples' Religious Tourism |
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作 者 | 楊琮泰; 李堯賢; 孔秀琴; 孫英峰; | 書刊名 | 身體文化學報 |
卷 期 | 5 2007.12[民96.12] |
頁 次 | 頁27-40 |
分類號 | 992.8 |
關鍵詞 | 參訪者吸引區; 收益管理; 寺廟; 宗教觀光; 二階段賽局理論; Visitor attraction; Revenue management; Temple; Religious tourism; Two-stage game; |
語 文 | 中文(Chinese) |
中文摘要 | 本文以賽局理論的觀點探討在參訪者吸引區的經營者(寺廟與店家)與地方政府之間的互動關係。本文利用兩階段賽局說明在參訪者吸引區的經營者應如何決定其服務的價格水準以及地方政府應如何決定其公共社會服務水準。這些決策對經營者的收益管理以及地方政府公共社會服務的決策不但在短期上有其攸關性,對長期觀光旅遊的永續經營亦有其顯著的經營意涵。 |
英文摘要 | This paper applies game theory to investigate the interaction among the local government sector, temple and business firm in a visitor attraction. We use a two-stage game to determine the price level of temple and business firm and the level of public social service. There decisions are relevant to revenue management of temple and business firm and important to the local government sector for providing public social service. From a long-term perspective, the results of the paper are significantly for the development of religious tourism. |
本系統中英文摘要資訊取自各篇刊載內容。