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題 名 | 原住民對生態旅遊的認知與態度之研究:結構方程模式之應用=The Aboriginals' Perceptions of and Attitudes toward Ecotourism: The Application of Structural Equation Modeling |
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作 者 | 李一民; 王月鶯; 譚兆平; 龔熒琇; 王瑋榛; | 書刊名 | 大仁學報 |
卷 期 | 30 2007.03[民96.03] |
頁 次 | 頁113-129 |
分類號 | 992.82 |
關鍵詞 | 原住民; 生態旅遊; 認知; 態度; 結構方程模式; The Tsou aboriginal; Ecotourism; Perception; Attitude; Structural equation modeling; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究以阿里山鄒族居民為樣本,試圖利用結構方程模式(Structural Equation Modeling)建立原住民對生態旅遊的認知與態度之模式。研究結果顯示,此模式包含2個外因潛在變項『民眾覺知』與『環保精神』以及1個內因潛在變項『永續發展』。『民眾覺知』包含「資源保護」、「回饋地方」、「自然取向」、「管理制度」4個認知觀察變項;『環保精神』包含「環保意識」與「環境解說」2個認知觀察變項;『永續發展』則包含「協會參與」、「設施興建」,及「餐旅服務」3個態度觀察變項。研究發現,原住民對生態旅遊的『永續發展』態度上,當『民眾覺知』與『環保精神』兩變項同時存在時,則會顯示出:具『民眾覺知』認知者是正向的;但具『環保精神』認知者卻是負向的。而當『民眾覺知』不存在時,具『環保精神』認知者對『永續發展』的態度則又變成正向的。由此可知,『民眾覺知』變項會對『環保精神』變項造成抑制關係。換言之,當『環保精神』認知愈高的人,其態度是愈不認同目前山美村所推動之生態旅遊可達到永續發展之目標。本研究方法與結果將可做為後續研究原住民生態旅遊之參考。 |
英文摘要 | Based on the Tsou's in Alishan, the purpose of this study was to understand the aboriginals' perceptions of and attitudes toward econtourism by Structural Equation Modeling. The model included 2 exogenous latent variables "public awareness" reflected from 4 observed variables: resource protection, feedback scheme, nature-based, and management system; and "the spirit of environmental protection" reflected from 2 observed variables: environmental literacy and environmental interpretation; as well as 1 endogenous latent variable "sustainable development" reflected from 3 observed variables: association involvement, facilities construction, and hospitality services. The study revealed that the attitude of "sustainable development" toward ecotourism was positive perceived by "public awareness" aboriginals, however, it was perceived negatively by "the spirit of environmental protection" aboriginals. In other words, the people of higher "the spirit of environmental protection" perception believed that less chance of sustainable ecotourism can be achieved. The research methodology and result of this paper were designed and expected to be a useful reference for future study regarding the ecotourism of the aboriginals. |
本系統中英文摘要資訊取自各篇刊載內容。