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題名 | 以房屋仲介業加盟總部觀點探究連鎖加盟關係--代理理論與交換理論之整合模式=A Case Study from the Headquarter Perspective of the Real Estate Industry for Exploring Franchising Relationships--An Agency Theory and Social Exchange Theory Integrated Model |
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作者 | 何雍慶; 盧龍泉; 呂佳茹; 涂嘉峪; Ho, Yung-ching; Lu, Long-chuan; Lu, Chia-ju; Tu, Chia-yu; |
期刊 | 長庚科技學刊 |
出版日期 | 20071200 |
卷期 | 7 2007.12[民96.12] |
頁次 | 頁101-122 |
分類號 | 498.93 |
語文 | chi |
關鍵詞 | 連鎖加盟; 代理理論; 交換理論; 非結構-直接訪問法; Franchising; Agency theory; Exchange theory; Unstructured-direct interview; |
中文摘要 | 本研究以房屋仲介業來探討並釐清加盟主與總部間的代理與交換關係,從代理及交換理論的觀點來探討連鎖加盟關係。本研究採用探索性研究中的個案研究法,以三家臺灣地區房屋仲介連鎖加盟業者為例。個案資料的收集,主要以初級資料為主,次級資料為輔;初級資料的獲得是採用非結構-直接訪問法(unstructured-direct interview)。 本研究亦從訪談内容發展命題並歸納出影響連鎖加盟關係之主要因素,列出影響連鎖加盟關係之六項因素,並以挑選區域性或全國性發展為首要區別前提,接續再分別論述此六因素影響連鎖加盟關係之影響力與重要性。 |
英文摘要 | In this study, agency theory and social exchange theory have been applied to examine the relationships between franchisee and franchiser for the real estate industry in Taiwan. The case study method for exploration research was adopted. The samples were three real estate companies in Taiwan. The primary source of data for this study was collected through unstructured-direct interview, along with secondary data as supplement. Based on the interview content, six propositions that might affect franchising relationships have been developed and explored. Moreover, this article examined and discussed the relative importance of these effects from the perspective of local or nation-wide factor of the case companies. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。