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頁籤選單縮合
題 名 | 十三行博物館導覽服務滿意度與重遊意願研究=Study on the Satisfaction of Exhibition Guide Service and Willingness to Revisit among Museum Visitors: An Example of the Shihsanhang Museum |
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作 者 | 李宜曄; 林詠能; | 書刊名 | 博物館學季刊 |
卷 期 | 22:1 2008.01[民97.01] |
頁 次 | 頁93-105 |
分類號 | 069.75 |
關鍵詞 | 博物館; 導覽解說; 服務品質; 滿意度; 重遊意願; Museum; Exhibition guide; Service quality; Satisfaction; Revisiting willingness; |
語 文 | 中文(Chinese) |
中文摘要 | 近年來博物館的休閒、教育、娛樂功能漸趨重要,其對文化教育的貢獻更為博物館參觀者所肯定,而導覽解說扮演著博物館與遊客之間的媒介,成功的導覽解說將是達到高品質服務的必要條件之一。 目前相關文獻大多探討博物館服務品質、滿意度與忠誠度間的關係,較少研究探討導覽解說服務品質、滿意度及重遊意願間的關係。因此本研究目的在於了解十三行博物館導覽解說服務品質與觀眾滿意度,以及滿意度與重遊意願間的探究。 本研究透過問卷調查方式進行,以十三行博物館假日觀眾為對象,回收有效問卷219份,研究結果顯示觀眾對導覽解說的滿意度越高,其重遊意願及推薦意願也會越高,因此博物館從業人員應加強博物館導覽解說的功能,不論是人員導覽或非人員導覽的部分,以提高服務品質以及觀眾的忠誠度,更提高觀眾的推薦意願,創造口碑。 |
英文摘要 | To meet the needs of collection work and management, NMNS established the Collection Management Department in 1997. This department is responsible for administrative collections management and collection-related matters. After acquiring objects for the collection, museum staff members need to perform routine and complicated tasks such as registration, cataloging, classification, completion of loan procedures, inventorying, data searching and analysis. Computerization can reduce the need for human resources for operations and make management of collection records more institutionalized, systematized and standardized with user friendly interface for information access, search, storing and sharing. It also improves the efficiency of collections management. NMNS started developing its collections management system in 2005. To fulfill real operational needs and large demand for sharing of information, Delphi 6.0 was used as the development tool and ORACLE 9i for the database server and client-server architecture. The design concept was function-oriented and adapted according to standard operating procedures. Equipped with high computing power and flexibility, it offers multi-user and multi-tasking capabilities. The new system was implemented in 2007. It provides online collections registration, outgoing/incoming loan registration, exchange records, and inventory records. Computerization has simplified manual operations, streamlined procedures, and established an organized work flow. It has also reduced variations in management methods and operational rules based on employee turnover. Most importantly is that this system integrates collections information and collections management systems to provide collection information to the public. This paper will introduce the collections management system of NMNS, describing its development background, process of construction, design concept, system functionality, and vision. |
本系統中英文摘要資訊取自各篇刊載內容。