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| 題 名 | 建構超市電子化學習課程系統--以「水產品作業流程」為例=Constructing an E-Learning Curriculum for the Supermarket--“Aquatic Food Processing” as an Example |
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| 作 者 | 吳世光; 陳建和; 李淑莉; | 書刊名 | 勤益學報 |
| 卷 期 | 25 2007.12[民96.12] |
| 頁 次 | 頁(M)71-(M)98 |
| 分類號 | 494.386 |
| 關鍵詞 | 電子化學習; ADDIE模式; 多媒體資料庫; E-learning; ADDIE model; Multimedia database; SCORM; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 由於資訊技術與網路環境進步，電子化學習(E-learning)已逐漸擺脫過去速度太慢及缺乏互動的困境，漸漸受到企業青睞及應用。另外，依據資策會的調查，2004年我國企業有四成以上的企業認同電子化學習，其中20%到32%的企業已經導入，可見電子化學習將成為企業訓練員工的重要方法。 近年來，量販店及生鮮超市展店迅速，企業對於人員的訓練，面臨到多點、多人，多訓練費用的困難；並且人員接受培訓時，需接受大量的組織章程、公司法規及工作流程等書面資訊。而目前國內的量販店與生鮮超市業者，在教育訓練上，大多採取傳統的教育學習或電腦輔助教學的方式。 此外，量販店及生鮮超市販賣的生鮮商品，以水產品損耗率最高；另外，買賣雙方對於生鮮商品的品質認知差異 性大，容易導致顧客抱怨。因此，賣場的人員必須做好良好的水產品作業流程，藉此降低公司的商品損耗成本，進而提昇顧客的服務水準。 有鑑於此，本研究基於電子化學習理論與多媒體資料庫之概念及資訊科技所帶來的便利性，根據Driscoll(2002)所提出之ADDIE系統化教學模式設計一個水產品作業流程的學習課程；並採用多媒體生動活潑的方式來呈現課程的內容。 本研究成果有助於生鮮量販店及賣場之水產品標準作業流程的瞭解與推廣，並可達到多樣化的學習管道、資訊正確且快速的傳輸、降低學習成本、一課多用之電子化學習目標。對管理者而言，員工在分享心得上，能了解其心聲，有利於管理者進一步了解員工，方便其日後的管理。 |
| 英文摘要 | Since the information technology (IT) and the Internet are growing rapidly, E-Learning is adopted by the enterprise widely. According to information industry investigation, more than 40% of the enterprise approved the E-Learning plays an important role for the enterprise to train their staffs. In recent years, the warehouse clubs and the supermarkets extend their branch stores rapidly. However, how to train the employee with standardized knowledge (organization regulations, professional techniques and workflows in the supermarket) and with lower training cost among different branch stores becomes a very important issue for the superintendent in the supermarket. On the job training (OJT) and customized training provide unique opportunities for participants who already possess some job-related skills and the knowledge to “learn as the earn”. Traditionally, on-the-job training of the domestic warehouse retailers and the fresh supermarkets was undertaken in the classroom with computer assisted instruction (CAI) in Taiwan. However, the training cost of the traditional training methods is extremely high as well as time consuming. Especially at the seafood department on the both the warehouse clubs and the supermarkets, it happens frequently with high aquatic product attrition rate. Since the customers and the superintendent in the supermarket have different cognitions in seafood quality, it becomes the leading causes of customer complains. Therefore, the sales (employees) must have good knowledge of aquatic food processing to keep the seafood product in a very good condition. The reduction of seafood attrition rate can take advantage of reducing commodity loss cost and developing much better relationship in marketing and customer management in the supermarket. Based on the above reasons, the research demonstrates how an E-Learning curriculum of aquatic food processing for the supermarket is created and evaluated. Based on the ADDIE model proposed by Driscoll in 2002, this E-Learning system with multimedia database technology can assist employees in the supermarket in learning the aquatic food processing over the Internet. Therefore, as an employee the aquatic food processing over the Internet. Therefore, as an employee in the supermarket, he (or she) can learn his (or her) professional knowledge without the time and place limitation. In additions, this E-Learning system can also assist the manager of the supermarket in reducing the training cost, in finding different learning platforms and in achieving multipurpose E-Learning goals. |
本系統中英文摘要資訊取自各篇刊載內容。