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題名 | B2C網路購物之付款信賴與顧客忠誠度之關係研究--以聖約翰科技大學學生為例=An Empirical Study of the Relationship between Payment Trust and Customer Loyalty in B2C On-Line Shopping--Using Students of St. John's University as Subjects |
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作者 | 許欽嘉; 羅惠馨; 賴幸苹; 游欣怡; 李伊婷; 黃鈺雯; Hsu, Chin-chia; Lo, Hui-hsin; Lai, Hsing-ping; You, Hsin-i; Li, I-ting; Huang, Yu-wen; |
期刊 | 聖約翰學報 |
出版日期 | 20070700 |
卷期 | 24 2007.07[民96.07] |
頁次 | 頁79-91 |
分類號 | 496.34 |
語文 | chi |
關鍵詞 | 網路購物; 付款信賴; 網路顧客忠誠度; B2C; On-line shopping; Payment trust; Customer loyalty; |