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題 名 | 家長對幼教機構需求之評估--以SWOT及AHP方法探討=Applying SWOT and AHP Methods on "Childhood Education Organization Selection" |
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作 者 | 簡貞玲; | 書刊名 | 德明學報 |
卷 期 | 29 2007.08[民96.08] |
頁 次 | 頁83-97 |
分類號 | 523.2 |
關鍵詞 | 幼教機構; SWOT分析法; 優勢分析法; 劣勢分析法; 機會分析法; 威脅分析法; 層級分析法; Preliminary childhood education organizations; SWOT analysis; Strengths analysis; Weaknesses analysis; Opportunities analysis; Threats analysis; AHP; Analytic hierarchy process; |
語 文 | 中文(Chinese) |
中文摘要 | 國際知名經濟學家Thurow(1999)曾指出:「我們必須強調投資在基本知識、教育及基礎設施上」。眾所週知,現今的幼兒教育將是二十年後的生產力,目前的家長們對幼教的期許、觀感、認知、以及如何選擇,實是影響幼教業及幼兒教育發展的關鍵。本研究嘗試以臺北市天母地區幼教機構為個案研究,透過專家學者之訪談、電訪、問卷調查、教室觀摩、及文獻歸納等方式蒐集資料並運用系統化與量化分析方法:1.SWOT(strengths, weaknesses, opportunities, threats)策略分析 2.層級分析法(Analytic Hierarchy Process, AHP),替選方案評估,以研擬選擇評估模式之課題系統與策略規劃,目標體系架構建立與評估。根據本研究結果:在幼教機構選擇適宜性的目標下,臺北市天母地區家長的選擇標的以「教學內容」為優先考量(相對權重為0.3410)。至於在選擇方案的評估結果顯示:天母地區家長的選擇方案以「全美語幼兒補習班」為最優先考量(相對權重為0.3699),其次為「公立國小附設幼稚園」(相對權重為0.3506),二者相對權重差異性非常小,反映出:天母地區家長對於幼兒接受美語教學的需要是普遍的,但對於中文的學習亦是相當重視。 |
英文摘要 | Lester C. Thurow, Internationally renowned economist, said, “We must emphasize investment in basic knowledge, education, and infrastructure.” The childhood education will empower country's productivity. Parents' expectation is the key influence on their children's education and development. With applying SWOT strategy analysis & AHP alternative plan evaluation and interviewing with scholars expert, telephone interviews, questionnaires visiting, observation of education classes on Taipei's Tienmu District, the result concludes “Teaching contents” is the highest focus (with a relative weight of 0.3410) comparing with school's environment & traffic convenience when the parent selects “Preliminary childhood education organizations” for their children in Taipei's Tienmu District. As to the school categories, “Full English language school” gets the first ranking, (relative weight of 0.3699) and “Kindergarten under Public elementary schools” is the second choice (relative weight of 0.3506). Besides, the analysis reflects that the parents in Tienmu are highly consider “English learning capability” is one of the most important elements for their children to be more competitive in global challenge, but also focus on the “Chinese learning capability” by the analysis of small difference in relative weight. |
本系統中英文摘要資訊取自各篇刊載內容。