查詢結果分析
來源資料
頁籤選單縮合
題名 | 多點加盟型態影響因素之探討=Exploring the Pattern of Multiple Unit Franchising in Taiwan |
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作者 | 何雍慶; 呂佳茹; | 書刊名 | 德明學報 |
卷期 | 29 2007.08[民96.08] |
頁次 | 頁65-81 |
分類號 | 498.93 |
關鍵詞 | 多點加盟; 加盟體系; 加盟總部; 關係品質; 組織控制力; Multiple unit franchising; Franchising system; Franchisor; Relationship quality; Organization control; |
語文 | 中文(Chinese) |
中文摘要 | 本研究主要以文獻整理並探討多點加盟型態之發展及研究,以加盟總部之觀點,探討可能影響臺灣多點加盟型態之因素,並發展出相關之命題。影響因素共有六大項:加盟總部的經驗、加盟體系結構化的程度、加盟主的經驗、加盟體系的成長、先前的關係品質,以及組織控制力,並發展出十一項命題。 |
英文摘要 | With reviews of previous researches and an in-depth study of multiple-unit franchising in Western, this paper focuses to develop some theoretical propositions. By summarizing the related features and current status of franchising system, six main characteristics are found and eleven propositions are proposed in this paper from a frachisor perspective. These characteristics include franchisor experience, franchise system structure, franchisee experience, franchise system growth, the previous relationship quality and organization control. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。