頁籤選單縮合
題名 | 以SWOT理論分析私立技專校院之競爭策略=The Competitive Strategy of Private Vocational and Technological College and University by the SWOT |
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作者 | 陳國明; | 書刊名 | 中華技術學院學報 |
卷期 | 35 民95.12 |
頁次 | 頁207-229 |
分類號 | 524.7 |
關鍵詞 | 私立技專校院; SWOT理論; 競爭策略; Private vocational and technological college and university; SWOT; Competitive strategy; |
語文 | 中文(Chinese) |
中文摘要 | 私立技專校院在九十年代末期急遽增加,學校數量已呈飽和現象。由於市場上供過於求的現狀,加上國內出生率逐年降低的因素,使得高等教育市場競爭日趨嚴重。臺灣2001年高中畢業生的大學錄取率為64%,2006年大學錄取率躍升為91%;根據經建會預估,至2010年,我國公私立大學所提供的就學機會將超過百分之百。因此,在教育環境快速變遷的情勢下,可以預見的是,私立技專校院在未來的幾百年將面臨嚴苛的挑戰。本文將以SWOT理論來分析私立技專校院所面臨的問題構面,外部環境的機會與威脅暨內部環境的優點與缺點;評估環境而擬訂競爭策略。 |
英文摘要 | The numbers of private vocational and technological college and university were increasing rapidly in the late of 90's. The demand of the schools has assumed to saturate. Not only is the supply larger than the demand, but also the domestic birth rate has reduced yearly, the higher educational market has become more competitive. In Taiwan, the enrollment rate of university was 64% in 2001, and goes up to 91% in 2006. The Council for Economic Planning and Development predicts that the enrollment rate of public and private university and college will surpass 100% in 2010. Therefore, private vocational and technological college and university will meet the severe challenge in the future under the rapidly changeable educational phenomenon. This essay will analyze the problems which private vocational and technological college and university will face by the SWOT, as well as draw up the competitive strategy. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。