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題 名 | 網站設計、服務品質與網站忠誠度之研究--以電玩資訊站為例=The Study of Website Design, Service Quality and E-loyalty--A Case of Game Information Website |
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作 者 | 邵俊溎; 施鴻瑜; | 書刊名 | 玄奘管理學報 |
卷 期 | 4:1 民95.09 |
頁 次 | 頁1-36 |
分類號 | 448.6 |
關鍵詞 | 線上遊戲; 網站忠誠度; 服務品質; 網站設計; 遊戲基地; On-line game; E-loyalty; Service quality; Website design; Gamebase; |
語 文 | 中文(Chinese) |
中文摘要 | 線上遊戲的風潮席捲台灣,使得遊戲資訊的需求快速增加,在虛擬世界出現一種以提供電玩,資訊為主的網站。因此,本研究探討其網站設計、服務品質對於網站忠誠度的影響與關聯性。研究對象為遊戲基地網站會員,以網路問卷方式進行調查,共回收386份有效問卷。 研究結果發現,性別的不同對於服務品質之「回應性」存在顯著差異;「使用年資」與「每日留駐時數」與網站設計構面存在顯著差異,「使用年資」、「每日花費時數」和「連接地點」典服務品質構面存在顯著差異;網站設計與服務品質各構面與網站之「態度忠誠」和「行為忠誠」存在顯著相關,「有形性」對於「態度忠誠」的影響相當顯著;「同理心」對於行為忠誠的影響相當顯著。 |
英文摘要 | In Taiwan on-line game raises a unrest and makes the demands of game informations increased quickly, the website which only provides game informations has appeared in the virtual world. Therefore, this study was investigating the influence of website design and service quality on e-loyalty and their correlation with it. This research’s samples were taken from Gamebase’s members, investigated by internet questionnaire and a total of 386 valid questionnaires were received. The findings are that there existed a significant different in Responsiveness of different gender. There was a significant different in website design calculations due to use period and using hour a day. Statistically significant differences were found between use period, using hour a day and linked place on the service quality calculations. The calculations of website design and service quality have correlations between Attitude Loyalty and Behavior Loyalty. Tangible on Attitude Loyalty. Empathy on Behavior Loyalty. |
本系統中英文摘要資訊取自各篇刊載內容。