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題名 | 鄉村發展地方文化產業化歷程--以嘉義縣蒜頭糖廠蔗埕文化園區為例=The Industrialization of Local Culture during the Process of Rural Development--Taking the Culture Park of Suan-Tou Sugar Factory, Jia-Yi County as an Example |
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作者 | 廖哲強; 張長義; | 書刊名 | 稻江學報 |
卷期 | 1:2 民95.12 |
頁次 | 頁178-199 |
分類號 | 541.25 |
關鍵詞 | 鄉村發展; 地方文化產業; 蒜頭糖廠蔗埕文化園區; Rural development; Local cultural industry; The culture park of Suan-tou sugar factory; |
語文 | 中文(Chinese) |
中文摘要 | 戰後鄉村發展已由外生發展轉為內生發展到今日混合外生/內生發展取向,意味鄉村已由生產轉為消費的角色,鄉村所富涵的文化開始被重視。另方面,地方文化產業有別於位於都市的文化產業,在空間意涵上與鄉村較為接近,因此我們可以說今日乃鄉村發展的地方文化產業化。本文以嘉義縣蒜頭糖廠蔗埕文化園區為個案,並以地方資源的運用、地方參與及認同、外界連結三部分,來分析個案在鄉村發展地方文化產業化的歷程中,究竟有何特色?個案研究發現有三:一、在資源運用方面:蒜糖以解說導覽呈現糖業文化資源並結合地方文化,形成富有特色的在地糖業文化。再者,更以文學的筆法描述廠內景點,轉化資源利用型式,提供遊客不同的感受。最後,廠內人員對資源利用及保存有這很大的歧異性,此為一大隱憂。二、在地方參與及認同方面:蒜糖轉型來自內部員工自發性的舉動,憑藉其對地方知識的了解,有益於轉型後的發展。此外,地方政府與社區發展協會也對蒜糖提供很大的幫助,然而蒜糖管理階層的消極態度卻與解說員、縣政府、社區發展協會形成很大的對比。三、與外界連結方面:台糖公司投資策略的保守、組織權責不明及蒜糖行銷方式的僵化,成為發展阻礙,幸而嘉義縣政府居中協助,強化與總公司間的聯繫與經常在此辦理活動。研究建議台糖應正視所屬文化資產,並釐清組織權責,淘汰消極行事的地方管理階層。最後,個案研究與理論對照發現,地方參與為三者之中最為重要,而地方政府又是地方參與的核心,常成為發展的催化劑。 |
英文摘要 | The post-war rural development tendency has turned from exogenous to endogenous or mixed “exogenous-endogenous.” This indicates that rural areas have become consumers than producers, and people begin to take their cultures seriously. In addition, since local cultural industries are different from urban ones and have a close space relationship with rural areas, we may conclude that rural development is the industrialization of local cultures. In this essay, by looking at the three contributors--the use of local resources, participation of local residents and their identification with the area, and connections with the outside world, the cultural park of Suan-Tou sugar factory in Jia-Yi County will be examined, and I hope to discover the characteristics of the factory under such industrialization. There are three major discoveries: first, Suan-Tou sugar factory presents its unique culture by combining it with local features, holding guided tours, and giving literary speeches on factory introduction. One major concern is that the factory staffs hold differentiated views about the use and preservation of the resources. Second, the transformation of the factory originates from the spontaneous actions of its staffs. Their understanding of the local culture is beneficial to the factory's future development. In addition, the local government and the community development association have also been helpful. Nevertheless, the executives of the factory hold a rather passive attitudes. This is contradictory to that of the guided-tour docents, the government, and the association. Third, the conservative investment policy of Taiwan Sugar, the confusing distribution of responsibilities, and the boring marketing of the factory have become obstacles for rural development. Luckily, the Jia-Yi county government steps in, helps out, and strengthens the tie between the factory and its head company. Various activities are often held here. From this research, I suggest that Taiwan Sugar Incorporation should take its cultural assets seriously and properly distribute responsibilities, dismissing passive executives of its branches. Lastly, by comparing this case with theories, participation of the local people turns out to be the most important, whereas the local government is the core of such participation and often becomes the catalyzer of rural development. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。