| This paper is based on the three myths revealed in the Taiwanese rural
development from past decades. The first is on whether agricultural development
brought about a positive impact to the evolution of modern Taiwanese rural
society or vice versa. The second is on the objective of agricultural
development set for sustainable development of this generation or next. And the
third is on the factors attributable to the complexity of rural social value
system of life in Taiwan.
This paper studies the emerge, booming and adjustment history of swine industry
in Taiwan. Together with cultural perception, an agri-industry cultural
analytical framework is constructed from natural, social and psychological
environments. The interaction of industry, culture, society and human are
studied. From the result of the study, some lessions have been derived
accordingly. And, the study concluded a new cultural ways of thinking of
Taiwanese swine industry. It includes re-linkage of biological chain of swine
industry, re-build industrial culture of swine industry and re-call the
neighboring concensusness of community of swine industry.