查詢結果分析
來源資料
頁籤選單縮合
題 名 | 健康俱樂部產品成熟期進入新市場區隔之探討=The Study of Product Maturation Get into New Market Segmentation in Health Club Industry |
---|---|
作 者 | 李三仁; 陳冠儒; | 書刊名 | 永達學報 |
卷 期 | 7:1 民95.06 |
頁 次 | 頁134-141 |
分類號 | 991.3 |
關鍵詞 | 健康俱樂部; 產品成熟期; Health club; Product maturation; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究旨在探索「健康俱樂部產品成熟期進入新市場區隔之方式」,以提供健康俱樂部業者選定產品與研發課程之依據。臺灣健康俱樂部在西元2000年後如雨後春筍般設立,多樣化的服務、課程與器材,是為了滿足消費者多元性的選擇需求。時間巨輪不斷的轉動,市場的供需狀況已變為供過於求的現象,造成業者紛紛經營不善與績效下滑,如何提高品質、提高績效與降低成本,乃為本文研究之重要課題。本研究方法係以產品成熟期區隔之理論、趨勢與過去相關學者研究的成果和文獻作為本研究推論之依據。本研究結果發現:健康俱樂部為求績效、產品的突破,需以新市場區隔為主要策略,其延伸性策略已成為健康俱樂部經營計畫重要的一環。 |
英文摘要 | The purpose of the study was to investigation the method of product maturation get into new market segmentation in health club industry, in order to provide the basis of product selection and class development for clubs operator. After year 2000, the health clubs have growth and become multiform services, classes, and equipments to satisfy the selective needs of consumer. Time is changing. The market situation is become that supply more than demand. Therefore, the club businesses are operating negative and the effects are going downhill. The ways to improve quality, effect, and drop the capital of club businesses are the main purpose of this study. The study was base on the theory of product maturation, trend, and literature review to inference the investigation. The results of study found that: new market segmentation is the main strategy for health club to improve effects and products. The extension strategy ahs become an important plan on health club operation. The study suggested: 1. use demography of new market segment; 2. use product improve of new market segment; 3. use place of new market segment; 4. use price of new market segment. |
本系統中英文摘要資訊取自各篇刊載內容。