頁籤選單縮合
題名 | 建構組織創新擴散過程之研究--以媒體出版業為例=A Study of the Construction Organization Innovation Diffusion Process for Media Publication Industry |
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作者 | 莊立民; 陳志龍; Chuang, Li-min; Chen, Jyh-long; |
期刊 | 出版與管理研究 |
出版日期 | 20060600 |
卷期 | 2 民95.06 |
頁次 | 頁33-64 |
分類號 | 487.7 |
語文 | chi |
關鍵詞 | 組織創新; 組織創新擴散; 內容分析法; 三角測量法; Organizational innovation; Diffusion of organizational innovation; Content analysis; Triangulation; |
中文摘要 | 本研究目的探索關旖媒體出業組織創新擴散過程,分別從理論面與實務面來闡述,並探討創新擴散對媒體出版業有關影響。本研究之研究範圍係以媒體出版業為主要研究之對象,在考量了專家學者的推薦與公司配合意願的情況之下,以質性研究法針對天下雜誌2005年五百大服務業之媒體出版業排名中,績效頗佳且具備組織創新散環境與特質的企業,並依組織創新擴散領域學者Rogers(2003)之組織創新擴散模型,以建構媒體出版業「組織創新擴散分析模式」。 本研究將根據文獻探討、深度訪談、內容分析法、三角測量法與本研究建立之模式,推論出有助於後續理論發展與實證研究之相關命題。並基於模式建構之研究結果,針對後續研究者提出研究建議,並對媒體出業提出因應策略。 |
英文摘要 | The main purpose of this research is to explore the process of the “Diffusion of Organizational Innovation” about the Media publication industry, and to discuss issues from the aspects of theory and practice. This research range is a target of regarding Media publication industry as main research. In consider recommendation of experts and scholars cooperate with company under the situation of the will. Use the quality research approach, to Common Wealth magazine (2005) In the Media publication industry of 500 big service industry ranks, the performance is quite good and enterprises possessing Diffusion of Organizational Innovation the environment and specialty, and in accordance with diffusion of organizational innovation domain scholar Rogers’ (2003) models of diffusion of organizational innovation, to build and construct “a diffusion model for organizational innovation of Media publication industry”. The research was conducted based on literature review, deep interview, context analysis, and triangulation, and the model that this research is set up, it contributes to the follow-up theory to develop the relevant propositions with the positive research that the inference happens. In addition, the results of this study proposed suggestions to the future researchers and strategies to the enterprises of the Media publication industry. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。