查詢結果分析
來源資料
頁籤選單縮合
題名 | 手機行動加值內容創新策略之初探--隨身遊戲公司個案研析=A Value-Creating Strategy Analysis on Walkgame as a Mobile Content Provider |
---|---|
作者 | 王小惠; 周立軒; | 書刊名 | 視聽教育雙月刊 |
卷期 | 47:3=279 民94.12 |
頁次 | 頁19-33 |
分類號 | 448.84 |
關鍵詞 | 行動通訊加值服務; 行動內容供應商; 價值網; Mobile value-added services; MVAS; Mobile content provider; Value net; |
語文 | 中文(Chinese) |
中文摘要 | 本研究試探討手機加值服務業者應如何創造符合手機使用者需求的創新內容與加值服務。本文建議行動內容供應商宜開發獨特內容;建置數位內容資料庫;教育使用者對行動加值服務產品特性的認知;以顧客關係管理系統與社群經營強化顧客關係;與手機廠商合作推出內建其內容的新款手機;建立自我品牌,逐漸走向內容聚集者角色。 |
英文摘要 | This study is aimed at exploring a case study analysis on Walkgame Corp., examined as a mobile content provider (MCP) from a value net perspective. This paper suggests that a mobile content provider would be benefited with value creating when it acts to 1) collaborate with start-up content creators on initiating untraditional and customized contents (and services), 2) substantiate a multimedia digital content database for preparing the broadband mobile era, 3) educate the prospective how the MVAS benefit their life, 4) strengthen customer relationships through CRM and emerging virtual community, 5) contact built-in content on new handset through alliance with handset vendors, 6) negotiate with operators on billing share collaborating with other MCP, and 7) boost the brand image and transfer itself to a content aggregator. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。