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題 名 | 傳統企業參與合作聯盟建構國際化價值網路之策略歷程=Constructing International Value Network by Interfirm Alliance Relationship for Traditional Industrial Company--A Study of Network Strategy Evolution |
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作 者 | 胡哲生; | 書刊名 | 商管科技季刊 |
卷 期 | 3:1 2002.03[民91.03] |
頁 次 | 頁71-89 |
分類號 | 555.77 |
關鍵詞 | 傳統產業; 合作關係; 價值網路; 合作聯盟; 國際企業; 代工製造; 關係行銷; Traditional industry; Collaborative relationship; Value network; Alliance network; International business; OEM; Relationship marketing; |
語 文 | 中文(Chinese) |
中文摘要 | 傳統產業加工出口企業,偏重以代工技術能力及成本優勢爭取國際出口市場,受到臺灣經營環境高成本化之影響,又無資源能力建立自己的市場地位,傳統企業遭遇相當嚴竣之經營挑戰;本文所探討的個案,以顧客關係的服務理念,建立產銷配合的國際性合作關係,隨著聯盟系統的成長,供應方與銷售方所處的事業網路之情境條件變化,對合作者的價值需求,及本身的支援能力均隨之改變,本文發現愈是專精於合作關係管理的供應商,藉著持續的學習與能力提昇,愈能擁有合作者所需求之差異化價值,並且隨著合作網路成長轉型為國際性供應企業;說明企業建立專精化優勢、擴大在網路中的供應規模,仍可維持製造廠,不可替代的價值優勢。 |
英文摘要 | Traditionally, Taiwan businesses for most categories of industry were manufacturing and exporting companies, mainly relied on production skills and cost advantage to acquire international export market. But, in the recent decades, because of higher operating cost in Taiwan, and lack of ability to build-up market position in foreign. These traditional exporting companies had faced serious depression. This acticle studied a representative case of shoes production and exporting company, who had joined-in a global manufacturing and marketing collaborative network, with an idea of customer relationship serving concept. Along with the growth of supplier's or purchaser's business network, the collaborative to member's needs for collaboration value, and their supporting capabilities to value network also changed. This study discover that more the input are specialized in the collaborative relationship, more possible the supplier could strengthen their capabilities to serve purchaser by continuing learning from collaborator, also own the differentiated value to purchaser More than that the case company had grown to a international company with the transforming of collaborative value net. It means that a company even in matured industry, who hopes to hold nonsubsitutable manufacturing capabilities, specialization and enlarge supplying scale are feasible ways. |
本系統中英文摘要資訊取自各篇刊載內容。