查詢結果分析
來源資料
頁籤選單縮合
題 名 | 行動商務應用對公司經營績效的影響:市場導向的干擾效果--以臺灣流通相關產業為例=The Impact of Mobile Commerce Application on Corporate Performance: Moderate Effect of Market-Orientation-- An Example of Logistic Related Industry in Taiwan |
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作 者 | 林隆儀; 方業溥; | 書刊名 | 電子商務學報 |
卷 期 | 8:2 民95.06 |
頁 次 | 頁271-294 |
分類號 | 490 |
關鍵詞 | 行動商務應用; 公司經營績效; 市場導向; Mobile commerce application; Corporate performance; Market-orientation; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究以93年底已經導入行動商務的流通相關產業的企業為研究對象,以問卷調查方式進行普查,共發出90份問卷,回收有效問卷81份,以簡單迴歸分析及t檢定進行假說驗誰,結果發現:(1)行動商務應用 (企業對企業、企業對顧客、企業對員工) 對公司經營績效有正向的影響效果。(2) 行動商務應用對公司經營績效的影響中,市場導向程度高的公司比市場導向程度低的公司其影響效果更顯著。 |
英文摘要 | This paper focus on investigated the companies of logistics related industry in Taiwan, which implemented mobile commerce application before 2004. Questionnaire investigation was used to caηy on census survey. A total of 90 questionnaires were distributed, and 81 effective samples were collected. In order to test hypothesis the simple regression analysis and t test was used. The main findings were listed as follow: (l) Mobile commerce application (includedB2B, B2C and B2E) has significantly positive effect on corporate performance. (2) The high degree of market-orientation has more impact corporate performance than low degree of market-orientation. |
本系統中英文摘要資訊取自各篇刊載內容。