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題名 | 醫療院所目標市場與興建決策之研究=A Study of Target Market and Establish Decision of Medical Service Institutions |
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作者 | 傅懷慧; 李佩育; 陳信宏; | 書刊名 | 樹人學報 |
卷期 | 2 民93.07 |
頁次 | 頁301-316 |
分類號 | 419.4 |
關鍵詞 | 醫療體系; 目標市場; 興建決策; 層級分析法; Medical system; Target market; Establish decision; Analytical hierarchy process; AHP; |
語文 | 中文(Chinese) |
中文摘要 | 隨著二十一世紀的到來,醫療服務業亦邁入新的紀元。由於中央健康保險局提出革新方案及企業界跨入醫療服務市場的趨勢,使臺灣醫療體系面臨空前的衝擊與挑戰。因此醫療機構在面對市場之不確定及競爭壓力時,必須採取更積極之經營策略,以作為因應。近年來,醫界普遍肯定決策管理的重要性,但相關研究文獻卻少有著墨。本研究將企業管理觀念充分運用在臺灣醫療體系,建立優勢的經營策略。首先,分析臺灣整體醫療產業,釐訂出醫療供給不足之市場;而後,決定合宜之進入定位與目標市場;最後,以層級分析法(AHP)進行實證分析與興建方式之評估。相信此研究過程與結果,可幫助醫療產業做為醫療院所目標市場與興建方式決策之參考依據,提高其競爭優勢,並能促進城鄉醫療均衡,進而提昇臺灣整體醫療品質。 |
英文摘要 | As the coming of the 21th century, the medical service has come into a new era. The revolutionary programs proposed by the Bureau of National Health Insurance (BNHI) and the evolvements from major enterprises have imposed enormous impact and challenge in the market of health service. Medical institutions will have to take aggressive strategies to deal with the market uncertainty and competitive pressure derived from their competitors. However, there is little research relative to discuss such an important issue of strategic management. This paper applies marketing concept of business administration to Taiwan's medical system and creates better management strategies. First of all, by analyzing the over all market of Taiwan's medical service to map out the part of insufficient market. Then, find out a propriety position of target medical market. Finally, we discuss the establish decision of medical service institution by Analytical Hierarchy Process (AHP) and empirical analysis. Hopefully, both the process and outcomes concluded from this research will be helpful and feasible to the people who are interested in establishing any form of medical services. Also it will be advantageous for improving medical service and raising living quality of all people in Taiwan. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。